Emily O'Brien

Professional Summary

Professional Overview
Emily O'Brien is an accomplished marketing and business development leader with extensive experience driving growth and innovation across diverse industries. As the Director of Marketing and Business Development at Simon Property Group, she leverages her expertise in experience design, service design, and product strategy to elevate the company's brand presence and client engagement.

Experience Summary

Current Role
In her current role, Emily is responsible for developing and executing comprehensive marketing strategies that enhance Simon Property Group's brand visibility and customer experience. She collaborates cross-functionally to identify new business opportunities, forge strategic partnerships, and drive revenue growth. Emily's data-driven approach and keen understanding of market trends enable her to implement effective campaigns that resonate with the company's target audience.

Career Progression
Prior to joining Simon Property Group, Emily honed her skills as a Lead Experience & Service Design Consultant, where she provided strategic advisory services to help clients optimize their customer journeys. She also held various design-focused roles at GoodHabitz and Ziba Design, where she demonstrated her ability to translate complex user needs into innovative, human-centered solutions.

Academic Background
Emily holds a Bachelor of Fine Arts in Graphic Design from the Rhode Island School of Design, where she graduated with distinction.

Areas of Expertise

• Marketing strategy and campaign development

• Business development and partnership management

• Experience and service design

• Product strategy and user-centric innovation

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Simon Property Group, Emily has spearheaded the implementation of a data-driven customer experience program that has resulted in a 20% increase in customer satisfaction and a 15% increase in repeat business. She has also led the development of several successful co-branded marketing initiatives, which have generated a 12% uplift in revenue.

Conclusion
With a proven track record of driving growth, enhancing customer experiences, and fostering strategic partnerships, Emily O'Brien is a dynamic marketing and business development leader poised to continue making a significant impact in the real estate and retail industries.