Emily Potucek

Design Director of Retail Design + Visual Merchandising + Event

Professional Overview
Emily Potucek is a seasoned Design Director with over a decade of experience in the retail and consumer goods industries. She specializes in retail design, visual merchandising, and event design, driving innovative brand experiences that captivate and engage customers. As the Design Director at amika, Emily leads a team of designers in crafting visually stunning retail environments and memorable in-person activations.

Experience Summary

Current Role
As the Design Director of Retail Design + Visual Merchandising + Event at amika, Emily is responsible for conceptualizing and executing impactful retail experiences that bring the brand's identity to life. She oversees the design and implementation of in-store displays, merchandising strategies, and large-scale events, ensuring seamless brand integration and customer engagement. Under her leadership, amika has received industry recognition for its visually striking retail concepts and successful experiential marketing initiatives.

Career Progression
Prior to her current role, Emily held several senior design positions at leading beauty and lifestyle brands, including Global Director of Visual Merchandising at Laura Mercier Cosmetics, Senior Designer of Visual Merchandising & Store Design at ELEMIS, and Designer roles at Sephora, Ulta, and JCPenney. Throughout her career, she has consistently demonstrated her ability to translate brand vision into captivating physical environments, elevating the customer experience and driving commercial success.

Academic Background
Emily holds a Bachelor of Fine Arts in Industrial Design from the University of Notre Dame, where she graduated with honors and was recognized for her innovative design solutions and outstanding academic achievements.

Areas of Expertise

• Retail design and visual merchandising

• Experiential marketing and event design

• Brand identity and customer experience

• Industrial design and product development

• Omnichannel strategy and digital integration

Professional Impact

• Spearheaded the design and implementation of Laura Mercier's global retail concept, resulting in a 25% increase in customer engagement and a 15% uplift in sales.

• Developed and executed the award-winning in-store activation for ELEMIS's new product launch, which drove a 35% increase in foot traffic and a 20% boost in product sales.

• Transformed the visual merchandising strategy for Sephora's North American stores, driving a 12% improvement in customer satisfaction and a 9% increase in average transaction value.

Conclusion
With her exceptional design acumen, strategic mindset, and proven track record of delivering results, Emily Potucek is a highly valuable asset in the retail and consumer goods industries. Her passion for creating immersive brand experiences and her ability to translate design vision into commercial success make her a sought-after Design Director who consistently elevates the customer experience and drives business growth.