Executive Summary
Emily Rakowski has recently been appointed as the Chief Marketing Officer (CMO) at ORO Labs, a company known for its market-leading no-code procurement orchestration platform. With over 25 years of experience in sourcing and procurement technology, Rakowski brings a wealth of expertise to her new role. She has held significant leadership positions at various prominent organizations, including SAP Ariba and EcoVadis.
Current Position
Position: Chief Marketing Officer
Company: ORO Labs
Date of Appointment: July 24, 2024
As the CMO at ORO Labs, Rakowski is responsible for spearheading global marketing initiatives, including brand-building, demand generation, communications, and public relations. She aims to leverage her extensive background to drive the company's efforts in humanizing and transforming the procurement experience through innovative solutions.
Professional Experience
1. EcoVadis:
- Position: Chief Marketing Officer
- Role: Provided business sustainability ratings and collaborative performance improvement tools for global supply chains.
- Achievements: Successfully grew the company and strengthened its market presence.
2. SAP Ariba:
- Position: Global Vice President of Audience Marketing and Demand Management
- Role: Managed global marketing and demand generation efforts.
- Achievements: Enhanced the company's digital transformation strategies and expanded its market footprint.
3. Ellucian:
- Position: Leadership Role in Marketing
- Role: Engaged in marketing functions and consulting for clients in the technology sector.
4. Kearney:
- Position: Leadership Role in Marketing
- Role: Managed consulting engagements in the technology, banking, and energy sectors.
5. Creative Good:
- Position: Leadership Role in Marketing
- Role: Oversaw marketing functions and consulting services.
Education
- MBA in Marketing and Entrepreneurship from Northwestern University’s Kellogg School of Management
- Bachelor’s Degree in International Relations from Stanford University
Key Achievements and Skills
- Proven Leadership: Renowned for leading global marketing efforts and driving demand generation at top companies.
- Strategic Vision: Expert in creating and evangelizing new markets, particularly in sustainability and procurement.
- Digital Transformation: Deep understanding of challenges faced by global organizations in digital transformation.
- Business Growth: Successfully contributed to significant growth and market establishment in her previous roles.
Company's Recent Milestones
- ISO/IEC 42001:2023 Certification: First accredited certification for an Artificial Intelligence Management System (AIMS), showcasing ORO Labs' commitment to rigorous governance and data privacy.
- Market Position: Known for its GenAI-powered no-code platform aimed at improving cross-team collaboration, reducing cycle times, and enhancing agility.
Social Media Presence
- LinkedIn: Actively shares insights and updates about her professional journey and industry trends.
- Professionally Engaged: Involved in discussions around procurement transformation and sustainability in the supply chain.
Quotes from Leadership
- Sudhir Bhojwani, Co-founder and CEO of ORO Labs: "Emily is an accomplished marketing leader, passionate about procurement, and keenly aware of the challenges global organizations face with digital transformation."
- Lalitha Rajagopalan, Co-founder of ORO Labs: "Emily’s track record of creating and evangelizing new markets – exemplified by her work in sustainability – is a potent differentiator as we define and grow this transformational new category."
Conclusion
Emily Rakowski's vast experience in procurement technology and her strategic vision in marketing make her a valuable asset to ORO Labs. Her leadership is expected to drive significant growth and innovation, reinforcing ORO Labs' position as a leader in procurement orchestration.
