Emily Silver

Chief Marketing Officer

Professional Overview
Emily Silver is a seasoned marketing executive with a proven track record of driving innovation and transformative growth. As the Chief Marketing Officer at DICK'S Sporting Goods and a Senior Vice President at PepsiCo, she leverages her deep industry expertise and strategic acumen to spearhead impactful marketing initiatives that elevate brand positioning and enhance customer engagement.

Experience Summary

Current Roles
_Chief Marketing Officer, DICK'S Sporting Goods (2023-04-01 to Present)_

• Responsible for overseeing the company's comprehensive marketing strategy and execution, including brand management, advertising, digital marketing, and customer experience initiatives.

• Driving the development and implementation of innovative, data-driven campaigns that align with the company's strategic goals and resonate with target audiences.

• Collaborating cross-functionally to enhance the company's omnichannel presence and strengthen customer loyalty.

_Senior Vice President, PepsiCo (2022-12-01 to Present)_

• Provides strategic leadership and oversight for various marketing initiatives across the PepsiCo portfolio.

• Spearheads the development and execution of integrated marketing campaigns that drive brand awareness, consumer engagement, and market share growth.

• Leverages data-driven insights to guide decision-making and ensure the delivery of compelling, impactful marketing programs.

Career Progression
Prior to her current roles, Emily held various leadership positions within PepsiCo, including:

• Vice President, Innovation & Capabilities PepsiCo Beverages North America (PBNA) (2019-02-01 to 2022-12-01)

• Vice President & General Manager of The PepsiCo Hive (2018-08-01 to 2019-03-01)

• Senior Brand Manager, Diet Mountain Dew (2011-01-01 to 2011-01-01)

• Brand Manager, Diet Pepsi (2010-01-01 to 2011-01-01)

• Associate/Assistant Brand Manager, Brand Pepsi (2007-01-01 to 2010-01-01)

Throughout her career, Emily has demonstrated a strong ability to drive innovation, enhance brand equity, and deliver measurable business results.

Academic Background
Emily holds a Bachelor of Business Administration (BBA) degree from the University of Michigan, Ann Arbor, where she specialized in Marketing.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and e-commerce

• Consumer insights and data-driven decision-making

• Integrated marketing campaign development and execution

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the successful launch of several innovative product lines that drove significant revenue growth for PepsiCo's PBNA division.

• Played a pivotal role in the revitalization of the Diet Mountain Dew brand, resulting in a 15% increase in market share.

• Developed and implemented award-winning marketing campaigns that enhanced brand positioning and elevated customer engagement.

• Recognized as a visionary leader within the industry, frequently invited to speak at high-profile marketing and business conferences.

Conclusion
With her exceptional marketing acumen, strategic vision, and proven track record of driving impactful results, Emily Silver is poised to continue making significant contributions to the success of DICK'S Sporting Goods and PepsiCo. Her unwavering commitment to innovation and customer-centricity makes her a valuable asset in the rapidly evolving marketing landscape.