Emily Su

Director of Digital Marketing & E-Commerce - Head of West Coast
Los Angeles, California, United States

Professional Overview

Emily Su is a seasoned digital marketing and e-commerce executive with over 15 years of experience driving growth and innovation in the retail industry. As the Director of Digital Marketing & E-Commerce - Head of West Coast at Gap Inc., she is responsible for leading the company's digital transformation and e-commerce strategy across the West Coast region.

Experience Summary

Current Role

In her current role at Gap Inc., Emily oversees the digital marketing and e-commerce initiatives for the company's portfolio of brands, including Gap, Banana Republic, and Old Navy. She is responsible for developing and executing omnichannel strategies to optimize the customer experience, drive online sales, and enhance the brand's digital presence. Under her leadership, the West Coast region has experienced significant growth in e-commerce revenue and online customer engagement.

Career Progression

Prior to her current role, Emily served as the Regional Digital Marketing & E-Commerce Director at Gap Inc., where she led the company's digital transformation efforts and spearheaded the implementation of innovative e-commerce technologies. She has also held e-commerce leadership positions at prominent retail brands such as Forever 21, REVOLVE, ASOS.com, and AMERICAN EAGLE OUTFITTERS INC., where she gained extensive experience in e-commerce operations, digital marketing, and project management.

Academic Background

Emily holds a Bachelor's degree in Business Administration with a concentration in Marketing from the University of Southern California.

Areas of Expertise

• Digital marketing strategy and execution

• E-commerce operations and optimization

• Omnichannel customer experience management

• Retail industry trends and best practices

• Data-driven decision making and performance analytics

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Gap Inc., Emily has played a pivotal role in driving the company's digital transformation and enhancing its e-commerce capabilities. She has led the development of innovative digital marketing campaigns that have resulted in increased online sales, improved customer engagement, and enhanced brand loyalty. Additionally, Emily has spearheaded the implementation of data-driven analytics and personalization strategies to deliver a more tailored and seamless customer experience across the company's digital platforms.

Conclusion

Emily Su is a seasoned digital marketing and e-commerce leader with a proven track record of driving growth and innovation in the retail industry. With her expertise in omnichannel strategy, data-driven decision making, and cross-functional collaboration, she is well-positioned to continue propelling Gap Inc.'s digital transformation and solidifying its position as a leading e-commerce player in the West Coast market.