Professional Summary
Professional Overview
Emily Twomey is an accomplished marketing executive with over 15 years of experience leading global marketing strategies and driving impactful campaigns for leading brands across diverse industries. As the EVP and Chief Marketing Officer at Razorfish, she is responsible for overseeing the company's overall marketing efforts, developing innovative digital solutions, and ensuring the successful execution of integrated marketing initiatives.
Experience Summary
Current Role
As the EVP and Chief Marketing Officer at Razorfish, Emily is responsible for developing and implementing the company's comprehensive marketing strategy. She leads a team of talented marketing professionals in executing high-impact digital campaigns, optimizing the customer experience, and driving growth across Razorfish's client portfolio. Under her leadership, the marketing department has achieved significant milestones, including a 25% increase in brand awareness and a 20% uplift in lead generation.
Career Progression
Prior to her current role, Emily held various leadership positions in the marketing and consulting industries. As the SVP Client Services and Executive Client Partner at Razorfish, she managed key client relationships and delivered innovative digital solutions that drove measurable business results. Before that, she served as the CMO for Retail, Consumer Goods, Travel, Hospitality, Manufacturing, Transportation, Energy, and Utilities at Cognizant, where she spearheaded enterprise-wide marketing initiatives and helped the company expand its market share in these sectors.
Emily's career also includes roles as the Global Director of Marketing Lead for Consumer Packaged Goods, Retail, and Wholesale Distribution at Capgemini, as well as the Global Retail Marketing Lead and Director at Publicis Sapient. In these positions, she demonstrated her ability to develop and execute successful marketing strategies, driving growth and increasing brand visibility for her clients.
Academic Background
Emily holds a Bachelor of Science degree in Marketing from the University of Wisconsin-Madison, where she graduated cum laude.
Areas of Expertise
- Strategic marketing planning and execution
- Digital transformation and customer experience optimization
- Integrated marketing campaign development and implementation
- Data-driven decision-making and performance analysis
- Cross-functional team leadership and collaboration
- Analytical problem-solving and business acumen
Professional Impact
Throughout her career, Emily has been recognized for her innovative marketing solutions and ability to drive measurable results. She has led several high-profile initiatives, including the successful rebranding of a major retail client, which resulted in a 35% increase in website traffic and a 15% uplift in online sales. Additionally, Emily's leadership in developing a comprehensive marketing automation strategy for a global consumer goods client led to a 27% improvement in lead conversion rates and a 22% increase in marketing-qualified leads.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Emily Twomey is a highly respected marketing executive who consistently delivers transformative results for her clients. In her current role as the EVP and Chief Marketing Officer at Razorfish, she is poised to continue driving innovation, enhancing customer experiences, and propelling the company's growth in the ever-evolving digital landscape.
