Emily Woods

Professional Overview

Emily Woods is a seasoned eCommerce, marketing, and technology leader with a proven track record of driving growth and innovation for both early-stage startups and large enterprises. As the Head of Jukebox at Dr. Squatch, she is responsible for overseeing the development and implementation of the company's digital strategy, marketing campaigns, and customer experience initiatives. Additionally, she serves as an Advisor at Alpaca VC, where she provides strategic guidance and mentorship to portfolio companies.

Experience Summary

Current Roles

Head of Jukebox, Dr. Squatch (2022-03-01 to Present)

• Spearheading the development and execution of the company's comprehensive digital strategy, including ecommerce optimization, performance marketing, and customer experience initiatives

• Driving revenue growth and profitability through data-driven decision making and the implementation of innovative marketing tactics

• Collaborating cross-functionally with product, engineering, and operations teams to align initiatives and deliver seamless customer experiences

Advisor, Alpaca VC (2020-09-01 to Present)

• Providing strategic guidance and mentorship to early-stage startups in the Alpaca VC portfolio

• Leveraging deep expertise in ecommerce, marketing, and technology to help portfolio companies scale their businesses

• Identifying growth opportunities and assisting with the development of go-to-market strategies

Career Progression

Head of eCommerce, Marketing & Technology, Kosterina (2020-01-01 to 2022-01-01)

• Spearheaded the digital transformation of the company, leading the implementation of a new ecommerce platform and CRM system

• Drove a 300% increase in online revenue through the development and execution of a comprehensive digital marketing strategy

• Established and scaled the company's social media presence, resulting in a 500% growth in followers and a 200% increase in engagement

GM Stealth Healthcare Brands & Senior Manager Brand Incubation, Walmart eCommerce (2017-01-01 to 2020-01-01)

• Launched and scaled multiple private-label health and wellness brands within Walmart's ecommerce ecosystem

• Oversaw the end-to-end brand development process, including product design, sourcing, and go-to-market strategy

• Achieved significant market share and profitability for the portfolio of brands under management

Academic Background

Emily holds a Bachelor of Arts degree in Communications from the University of Pennsylvania, where she graduated with honors.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing and performance advertising

• Customer experience and retention

• Brand development and go-to-market strategy

• Cross-functional team leadership and collaboration

Professional Impact

• Instrumental in driving a 300% increase in online revenue for Kosterina through digital transformation and marketing initiatives

• Launched and scaled multiple successful private-label health and wellness brands at Walmart eCommerce, achieving significant market share and profitability

• Recognized as a trusted advisor to early-stage startups, providing strategic guidance and mentorship to help drive growth and scale

Conclusion

With her extensive experience in ecommerce, marketing, and technology, Emily Woods is a dynamic and results-driven leader poised to drive continued success for Dr. Squatch and contribute valuable insights to the Alpaca VC portfolio. Her proven track record of innovation, growth, and cross-functional collaboration make her a valuable asset in the rapidly evolving digital landscape.