Emily Wright

Professional Summary

Professional Overview
Emily Wright is an accomplished marketing professional with a strong track record of driving growth and innovation in the consumer packaged goods industry. As the Marketing Manager for Listerine at Kenvue, she leverages her expertise in brand management, digital marketing, and new product development to elevate the brand's presence and drive customer engagement.

Experience Summary

Current Role
In her current role as Marketing Manager for Listerine, Emily is responsible for developing and executing strategic marketing campaigns to increase brand awareness, loyalty, and market share. She collaborates closely with cross-functional teams to continuously improve the Listerine product portfolio, identify new market opportunities, and deliver impactful marketing initiatives that resonate with consumers.

Career Progression
Prior to her current role, Emily held several leadership positions at Kraft Heinz, where she demonstrated her versatility and strategic acumen. As the Senior Brand Manager for First Foods, she successfully launched new product lines and optimized marketing strategies to drive revenue growth. In her previous role as Growth Manager for New Ventures, she played a pivotal role in identifying and evaluating emerging market trends, leading to the successful introduction of innovative product offerings.

Academic Background
Emily holds a Bachelor of Science degree in Marketing from the University of Oxford, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Brand management and strategy

• Digital marketing and social media optimization

• New product development and innovation

• Consumer insights and market research

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Kraft Heinz, Emily spearheaded the relaunch of the Heinz Beanz brand, which resulted in a 15% increase in sales and a 20% improvement in brand perception. She also led the development and launch of a successful mobile app for the First Foods brand, which garnered over 1 million downloads in the first six months and contributed to a 12% growth in online sales.

Conclusion
With her extensive experience, proven track record of success, and deep understanding of the consumer packaged goods industry, Emily Wright is poised to continue driving the growth and success of the Listerine brand at Kenvue. Her strategic vision, innovative mindset, and strong leadership skills make her a valuable asset to the organization.