Emily Yuen

Growth Marketing Specialist | San Francisco, California

Professional Overview

Emily Yuen is a seasoned marketing professional with over 15 years of experience driving growth and customer engagement for leading technology and e-commerce companies. As a Growth Marketing specialist, she leverages data-driven insights and innovative strategies to optimize customer acquisition, retention, and monetization.

Experience Summary

Current Role

Growth Marketing, Sam's Club (2015 - Present)

• Responsible for developing and executing comprehensive growth marketing strategies to expand Sam's Club's customer base and increase sales

• Analyzes customer data and market trends to identify opportunities for new customer acquisition and improved retention

• Designs and implements A/B testing programs to optimize marketing campaigns and digital experiences

• Collaborates cross-functionally with product, engineering, and sales teams to drive seamless customer journeys

• Delivers impactful reporting and insights to key stakeholders, informing data-driven decision making

Career Progression

Director, Product Marketing, Weddington Way (Acquired by Gap) (2013 - 2015)

• Led the product marketing team in developing go-to-market strategies and content for Weddington Way's online wedding planning platform

• Drove a 25% increase in user engagement by implementing personalized email campaigns and improving the user experience

• Collaborated with the product and engineering teams to launch new features that enhanced the customer experience

Senior Manager, Product Marketing, SpeedDate.com (Acquired by Match.com/IAC) (2009 - 2013)

• Oversaw the development and execution of marketing campaigns to support the growth of SpeedDate.com's online dating platform

• Achieved a 20% year-over-year increase in new user registrations through targeted digital advertising and content marketing initiatives

• Provided analytical insights to the executive team, informing strategic decisions and product roadmap

Academic Background

• Master of Business Administration, University of California, Berkeley

• Bachelor of Arts, Marketing, University of Southern California

Areas of Expertise

• Growth marketing strategy and execution

• Customer acquisition and retention optimization

• E-commerce and digital marketing

• Data analysis and performance reporting

• Cross-functional collaboration and stakeholder management

Professional Impact

• Recognized as a subject matter expert in growth marketing, contributing to industry publications and speaking at conferences

• Drove significant user growth and engagement for leading technology and e-commerce brands through innovative marketing campaigns

• Demonstrated a track record of delivering measurable results and data-driven insights to support strategic decision-making

Conclusion

With her extensive experience in growth marketing, data-driven decision making, and cross-functional collaboration, Emily Yuen is poised to continue driving impactful marketing strategies that accelerate business growth and deliver exceptional customer experiences.