Emma Cooper-Mullin

VP of Marketing, Checkerspot

San Francisco, California, United States

Professional Overview
Emma Cooper-Mullin is an accomplished marketing executive with over 15 years of experience driving strategic growth and brand transformation across a range of industries. As the VP of Marketing at Checkerspot, she is responsible for leading the company's global marketing initiatives, with a focus on elevating brand awareness, fostering customer engagement, and delivering measurable results.

Experience Summary

Current Role
As the VP of Marketing at Checkerspot, Emma oversees the development and execution of the company's comprehensive marketing strategy. She is responsible for managing a team of marketing professionals, while spearheading the creation and implementation of integrated campaigns that have contributed to Checkerspot's rapid growth and industry recognition. Under her leadership, the company has achieved a significant increase in website traffic, social media engagement, and customer acquisition.

Career Progression
Prior to her role at Checkerspot, Emma held various marketing leadership positions, including serving as the Head of Brand Marketing at Brightseed, where she was instrumental in redefining the company's brand identity and positioning, and as a Strategy Director at Egg Strategy, where she provided strategic consulting services to a diverse portfolio of clients. Her earlier career experience includes roles as an Associate Partner at TwentyFirstCenturyBrand and as a Senior Associate Consultant at Prophet, where she honed her skills in brand strategy, consumer insights, and marketing execution.

Academic Background
Emma holds a Bachelor of Arts degree in Economics from Harvard University, where she graduated with honors. Her academic achievements include being named to the Dean's List and receiving a prestigious research grant for her work in consumer behavior and marketing.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and social media optimization

• Customer segmentation and personalization

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Emma has played a pivotal role in driving growth and innovation for the companies she has served. At Brightseed, she led the rebranding effort that resulted in a 25% increase in brand awareness and a 20% boost in website traffic. As a Strategy Director at Egg Strategy, she spearheaded several high-profile projects that delivered significant ROI for her clients.

Conclusion
Emma's proven track record of strategic marketing leadership and her passion for driving measurable results make her a valuable asset to the Checkerspot team. With her extensive industry experience, data-driven approach, and collaborative leadership style, she is well-positioned to continue propelling the company's success and cementing its position as a leader in the market.