Emma Grede

Chief Executive Officer & Co-Founder

Professional Overview
Emma Grede is a visionary entrepreneur and business strategist who has made a significant impact across various industries. As the Chief Executive Officer and Co-Founder of GOOD AMERICAN, as well as the Chief Product Officer and Founding Partner of SKIMS, she has demonstrated her exceptional leadership and innovative prowess in the fashion and beauty sectors. Additionally, Grede serves as the Co-Founder of Safely and the Chairwoman of Fifteen Percent Pledge, further showcasing her diverse expertise and commitment to driving positive change.

Experience Summary

Current Roles
As the CEO and Co-Founder of GOOD AMERICAN, Grede has spearheaded the brand's meteoric rise, transforming it into a disruptive force in the denim and apparel industry. Under her visionary leadership, GOOD AMERICAN has challenged industry norms, championed inclusivity, and achieved remarkable commercial success. Simultaneously, Grede's role as the Chief Product Officer and Founding Partner of SKIMS has enabled her to shape the brand's innovative product offerings and drive its rapid growth in the intimates and shapewear market.

Grede's entrepreneurial prowess extends beyond her work at GOOD AMERICAN and SKIMS. As the Co-Founder of Safely, she is leading the charge in the sustainable home cleaning products industry, while her position as the Chairwoman of Fifteen Percent Pledge underscores her dedication to promoting diversity and equity in the business world.

Career Progression
Prior to her current roles, Grede's career trajectory has been marked by a series of bold and impactful moves. She co-founded the influential talent agency ITB Worldwide, where she played a pivotal role in shaping the landscape of influencer marketing and brand partnerships. Grede's ability to identify emerging trends and forge innovative collaborations has been a hallmark of her professional journey.

Academic Background
Grede holds a degree from the University of the Arts London, where she honed her strategic thinking and design acumen, laying the foundation for her future entrepreneurial endeavors.

Areas of Expertise
Grede's expertise spans across the fashion, beauty, and sustainability sectors, with a particular focus on product development, brand building, and strategic partnerships. Her ability to identify market gaps and create disruptive, purpose-driven brands has been the driving force behind her success.

Professional Impact
Through her leadership and visionary approach, Grede has left an indelible mark on the industries she has touched. Her work in championing inclusivity, sustainability, and social responsibility has earned her recognition as a trailblazer and a champion of positive change.

Conclusion
Emma Grede's remarkable career trajectory and her current roles as a transformative CEO, innovative product strategist, and influential changemaker position her as a highly sought-after business leader. Her commitment to excellence, coupled with her unwavering passion for creating positive impact, make her a valuable asset in the ever-evolving landscape of entrepreneurship and brand building.