Professional Overview

Emma Lonsdale is a seasoned marketing professional currently serving as the Marketing Director at CONNECT in Dubai, United Arab Emirates. Her key expertise areas include marketing strategy, team management, and industry-focused solutions, with a strong emphasis on the events and marketing sectors.

Experience Summary

Current Role

As the Marketing Director at CONNECT, Emma oversees the development and execution of comprehensive marketing strategies, leveraging her expertise to drive business growth and enhance brand visibility. Her key responsibilities include team leadership, marketing campaign management, and collaboration with cross-functional teams to achieve business objectives. With her current role, Emma aims to make a significant impact on the industry through innovative marketing approaches and strategic partnerships.

Career Progression

Emma's career trajectory showcases progressive growth and increasing responsibility. Notable previous roles include Head of Marketing at Clarion Events, where she managed marketing teams and developed strategic marketing plans. Her earlier roles at UBM plc, Digital Radish, and Ascential demonstrate her ability to adapt to various marketing environments and contribute to business success through creative marketing initiatives.

Areas of Expertise

Emma's areas of expertise encompass a broad range of industry-specific skills, including marketing strategy, digital marketing, and team management. Her technical competencies include marketing automation, data analysis, and campaign optimization. As a leader, Emma possesses strong management capabilities, with a focus on team development, performance assessment, and strategic decision-making.

Professional Impact

Throughout her career, Emma has contributed to numerous notable projects and initiatives, driving business growth and enhancing brand reputation. Her measurable achievements include successful marketing campaign execution, team leadership, and strategic partnerships. Emma's industry contributions have been recognized through her role as Group Chair of the AEO Futures Board at the Association of Event Organisers.

Conclusion

Emma Lonsdale's professional trajectory demonstrates a committed and results-driven marketing professional with a strong focus on industry growth and innovation. Currently, her focus is on leveraging her expertise to drive business success at CONNECT and contribute to the marketing and events industries through strategic leadership and innovative marketing approaches. Her value proposition lies in her unique blend of marketing expertise, leadership capabilities, and industry knowledge, making her a valuable asset to her organization and the wider marketing community.