Emma Mcilroy

Professional Overview

Emma Mcilroy is the Chief Executive Officer (CEO) of WILDFANG, a pioneering fashion brand based in Portland, Oregon. With a strong background in marketing, brand management, and entrepreneurship, she has positioned WILDFANG as a leading voice for inclusive and empowered fashion.

Experience Summary

Current Role

As the CEO of WILDFANG since 2012, Emma has driven the company's exponential growth and brand recognition. Under her leadership, WILDFANG has expanded its product offerings, established a robust online presence, and opened several successful retail locations. Emma is responsible for setting the strategic vision, overseeing operations, and fostering a dynamic, purpose-driven culture within the organization.

Career Progression

Prior to her role at WILDFANG, Emma held various marketing and brand management positions at Nike and Barclays Bank. As a Marketing Manager at Barclays, she contributed to the bank's sponsorship initiatives. At Nike, she progressed through several roles, including Associate Brand Manager for Nike Running in the UK and Product Marketing Manager for Digital Sport. Emma's diverse experiences across the marketing, sports, and financial sectors have equipped her with a well-rounded skillset and a deep understanding of consumer behavior and brand strategy.

Emma has also served on the boards of several prominent organizations, including A Kids Book About, Travel Portland, and the Oregon Entrepreneurs Network, further demonstrating her commitment to community engagement and professional development.

Academic Background

Emma holds a BA Hons MA Cantab in Natural Science from the University of Cambridge, where she excelled academically.

Areas of Expertise

Emma's expertise spans brand management, marketing strategy, digital transformation, and innovative product development. She is adept at identifying and capitalizing on market trends, driving sustainable growth, and fostering a collaborative, inclusive work environment. Her leadership skills, combined with her deep industry knowledge, have been instrumental in WILDFANG's success.

Professional Impact

Under Emma's guidance, WILDFANG has become a trailblazer in the fashion industry, championing diversity, inclusivity, and empowerment. The brand has garnered numerous awards and accolades, including recognition from Inc. Magazine as one of the "Best Places to Work" and the "Fastest-Growing Private Companies in America." Emma's contributions have solidified WILDFANG's reputation as a forward-thinking, socially conscious brand that resonates with its loyal customer base.

Conclusion

With her impressive track record, strategic vision, and unwavering commitment to her craft, Emma Mcilroy is a transformative leader who continues to drive innovation and social impact within the fashion industry. Her relentless pursuit of excellence and her ability to inspire her team make her a valuable asset to WILDFANG and the broader business community.