Emma R.

Senior Director, Global Marketing

Professional Overview

Emma R. is a seasoned marketing executive with over a decade of experience in the beauty and cosmetics industry. As the Senior Director of Global Marketing at EVE LOM, she spearheads the company's international marketing strategy, driving brand awareness and revenue growth in key markets worldwide.

Experience Summary

Current Role

As the Senior Director of Global Marketing at EVE LOM, Emma is responsible for developing and implementing comprehensive marketing campaigns that align with the brand's global positioning and objectives. In this role, she oversees a team of marketing professionals, ensuring the delivery of impactful, data-driven initiatives that engage customers and foster brand loyalty.

Career Progression

Prior to her current role, Emma held several marketing leadership positions at prestigious beauty brands. As the Director of Global Marketing at AERIN Beauty, Estée Lauder, she played a pivotal role in expanding the brand's international footprint, launching successful product lines, and driving double-digit revenue growth. Earlier in her career, Emma gained valuable experience in brand marketing and global education initiatives at LVMH Perfumes & Cosmetics and Elizabeth Arden.

Academic Background

Emma holds a Bachelor's degree in Psychology from New York University, where she also served as a Research Assistant at the NYU Child Study Center.

Areas of Expertise

• Strategic marketing and brand management

• Global campaign development and execution

• Digital and social media marketing

• Data-driven decision making and performance analysis

• Team leadership and cross-functional collaboration

Professional Impact

Under Emma's leadership, the AERIN Beauty brand experienced significant international expansion, with new market entries and double-digit sales growth in key regions. She has also been recognized for her innovative marketing approaches, which have earned industry accolades and contributed to the brand's enhanced visibility and reputation.

Conclusion

With her extensive experience in the global beauty industry, data-driven marketing expertise, and proven track record of driving successful brand strategies, Emma is poised to continue her trajectory of leadership and impact as the Senior Director of Global Marketing at EVE LOM.