Professional Summary
Professional Overview
Emma Robinson is an accomplished marketing and content professional with extensive experience driving product marketing and content strategy for leading technology companies. As the Director of Product Marketing and Content at Ometria, she is responsible for developing and executing integrated marketing campaigns that showcase the company's innovative retail technology solutions to a global audience.
Experience Summary
Current Role
In her current role as Director of Product Marketing and Content at Ometria, Emma is a key member of the marketing leadership team, responsible for aligning the company's product positioning and content efforts to support the sales pipeline and customer engagement. She oversees a team of content marketers and product specialists, leading the creation of compelling thought leadership content, product demos, and customer success stories that position Ometria as a trusted partner in the retail technology space.
Career Progression
Prior to her current role, Emma held several senior content and marketing positions within the technology industry. As the Content Marketing Director at Ometria, she spearheaded the company's content strategy, leading the creation of high-performing blog posts, white papers, and video content that drove valuable lead generation and customer acquisition. Earlier in her career, she served as the Head of Content Marketing at Cutover, where she was responsible for developing the company's brand identity and content marketing initiatives, and the Brand and Content Director at Quadrotech, where she played a key role in the company's product launches and digital marketing campaigns.
Academic Background
Emma holds a Bachelor's degree in Marketing from the University of Birmingham, where she graduated with honors and was recognized for her outstanding academic achievements.
Areas of Expertise
- Product marketing and positioning
- Content strategy and creation
- Demand generation and lead nurturing
- Integrated marketing campaign management
- Customer engagement and retention
- Data-driven decision making
- Cross-functional team leadership
Professional Impact
Throughout her career, Emma has consistently delivered measurable results for her employers, driving significant improvements in website traffic, lead conversion rates, and customer retention. Her ability to translate complex technical concepts into compelling, customer-centric content has earned her recognition as a thought leader in the retail technology industry, and she is frequently invited to speak at industry events and contribute to leading publications.
Conclusion
With a proven track record of success in product marketing and content strategy, Emma Robinson is a valuable asset to any organization seeking to elevate its brand, engage its customers, and drive sustainable growth. Her deep understanding of the retail technology landscape, coupled with her exceptional marketing and leadership skills, make her an ideal candidate for senior-level marketing roles.
