Emma Sayles
Senior Manager, eRetail and Digital Marketplaces
Professional Overview
Emma Sayles is a seasoned eCommerce and digital marketing professional with a strong track record of driving growth and optimizing online sales channels. As the Senior Manager of eRetail and Digital Marketplaces at Moroccanoil, she is responsible for overseeing the brand's performance across various eCommerce platforms and spearheading strategic initiatives to enhance the digital customer experience.
Experience Summary
Current Role
In her current role at Moroccanoil, Emma is responsible for managing the brand's presence and performance on major eRetail and digital marketplace platforms. She oversees all aspects of the online sales operations, including inventory management, pricing optimization, content creation, and digital marketing campaigns. Emma has played a pivotal role in expanding Moroccanoil's reach in the digital space, contributing to significant year-over-year growth in online sales.
Career Progression
Prior to her current position, Emma held several progressive roles within the eCommerce and digital marketing functions at Moroccanoil and Glansaol. As the Senior Manager of Ecommerce at Moroccanoil, she developed and implemented strategies to drive online sales, improve operational efficiency, and enhance the brand's digital presence. Earlier in her career, Emma gained valuable experience in multi-brand project management and Birchbox's operations and customer experience teams.
Academic Background
Emma holds a degree in from Marymount Manhattan College, where she specialized in .
Areas of Expertise
- eCommerce and digital marketplace management
- Ecommerce operations and performance optimization
- Digital marketing strategy and campaign execution
- Inventory management and pricing optimization
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Moroccanoil, Emma has been instrumental in driving the brand's eCommerce growth, leading to a significant increase in online sales and market share. She has implemented innovative strategies to enhance the customer experience, including the development of personalized content and targeted digital marketing campaigns. Emma's strategic vision and operational expertise have positioned Moroccanoil as a leading player in the digital beauty landscape.
Conclusion
With her extensive experience in eCommerce, digital marketing, and brand management, Emma Sayles is a versatile and impactful professional who continues to make valuable contributions to the growth and success of Moroccanoil. Her dedication to innovation, customer-centricity, and data-driven decision-making make her a valuable asset to the organization.
