Emma Southard
Director of Sales
Professional Overview
Emma Southard is an accomplished sales leader with over 6 years of experience driving revenue growth and client success across the advertising and digital marketing industries. As the Director of Sales at Attain, she is responsible for leading a high-performing team, developing strategic sales initiatives, and expanding the company's client base in the New York metropolitan area.
Experience Summary
Current Role
As the Director of Sales at Attain, Emma is responsible for overseeing a team of 12 sales professionals and driving the company's revenue growth strategy. She has implemented innovative sales processes and training programs that have resulted in a 25% increase in annual sales revenue over the past two years. Emma is also a key contributor to Attain's strategic planning, helping to identify new market opportunities and positioning the company as a thought leader in digital advertising solutions.
Career Progression
Prior to her current role, Emma held several senior sales positions at leading media and technology companies. As the Group Sales Director at Foursquare, she managed a team of 8 account executives and grew the company's revenue by 18% over a one-year period. At Meredith Corporation, she served as the Account Director for the Digital Advertising Group, where she spearheaded the development of integrated, cross-platform advertising solutions for clients in the food and beverage industry. Emma's early career experience includes roles as an Account Executive at Time Inc. and a Regional Sales Director at inMarket, where she demonstrated a strong track record of building and maintaining client relationships.
Academic Background
Emma holds a Bachelor of Arts degree in Marketing from the University of Michigan, where she graduated with Honors.
Areas of Expertise
- Strategic sales planning and execution
- Team leadership and talent development
- Digital advertising and marketing solutions
- Client relationship management and account growth
- Data-driven decision making and performance optimization
Professional Impact
Throughout her career, Emma has been recognized for her ability to drive revenue growth, foster strong client relationships, and lead high-performing sales teams. She has been instrumental in the successful launch of several new advertising products and digital marketing initiatives, helping her clients achieve measurable business results. Emma is also an active member of the Interactive Advertising Bureau (IAB) and frequently speaks at industry events, sharing her insights on emerging trends and best practices in the digital advertising landscape.
Conclusion
With her extensive experience, proven track record of success, and deep industry expertise, Emma Southard is a strategic and influential sales leader who is poised to continue driving growth and innovation at Attain. Her commitment to client success, team development, and data-driven decision making make her a valuable asset to the organization.