Emma Zanabria

Professional Overview

Emma Zanabria is a seasoned food and beverage industry executive, currently serving as the Director of Product Innovation at Edible Arrangements. With a strong background in category management, sales, and catering operations, she brings a unique blend of strategic vision and hands-on expertise to drive product innovation and enhance the customer experience.

Experience Summary

Current Role

As the Director of Product Innovation at Edible Arrangements, Emma is responsible for leading the company's new product development initiatives. In this role, she oversees the ideation, testing, and launch of innovative product offerings that cater to evolving consumer preferences and market trends. Emma's deep understanding of the baked goods and catering segments, combined with her knack for product conceptualization, has enabled her to drive significant growth and revenue for the organization.

Career Progression

Prior to her current role, Emma held several leadership positions within the FOCUS Brands network, including Senior Category Manager for Baked Goods at Edible Arrangements, Off Premise Creator, National Catering Sales Manager at Schlotzsky's, and various regional catering sales and field marketing roles. Her diverse experience has provided her with a well-rounded perspective on the industry, allowing her to identify and capitalize on emerging opportunities.

Emma's entrepreneurial spirit is also evident in her previous role as the Managing Partner of Epica Catering, where she successfully built and operated a successful catering business. This hands-on experience in the food service industry has equipped her with a deep understanding of the operational and customer-facing aspects of the business.

Academic Background

Emma holds a degree in Public Policy Analysis from Georgia State University, which has provided her with a strong foundation in data-driven decision-making and strategic planning.

Areas of Expertise

• New product development and innovation

• Category management and portfolio optimization

• Catering and off-premise sales strategy

• Customer experience enhancement

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Emma has demonstrated a keen ability to identify and address evolving consumer needs, leading to the successful launch of several new product lines and catering offerings. Her strategic mindset and data-driven approach have been instrumental in driving revenue growth and market share expansion for the organizations she has served.

Conclusion

With her extensive experience, industry expertise, and innovative mindset, Emma Zanabria is well-positioned to continue making a significant impact in the food and beverage industry. As the Director of Product Innovation at Edible Arrangements, she is poised to spearhead the development of groundbreaking products and services that will delight customers and solidify the company's position as a market leader.