EC

Enrico Celotto

Enrico Celotto - Chief Marketing Officer (CMO)



Professional Overview



Enrico Celotto is an accomplished Chief Marketing Officer (CMO) with extensive experience driving strategic marketing initiatives and leading high-performing teams. With a strong focus on the technology industry, he has a proven track record of increasing brand awareness, driving customer acquisition, and delivering measurable business impact.

Experience Summary



Current Role



As the Chief Marketing Officer at EasyVista, Enrico is responsible for crafting and executing the company's global marketing strategy. He oversees all marketing functions, including branding, digital marketing, demand generation, and product marketing, to accelerate growth and enhance the company's position as a leading provider of IT service management solutions.

Career Progression



Prior to his current role, Enrico served as the Group Chief Marketing Officer at Doxee, where he was instrumental in shaping the company's marketing vision and spearheading digital transformation initiatives. He previously held dual roles as the Chief Marketing Officer (CMO) and Chief Product Officer (CPO) at Doxee, leveraging his expertise in both marketing and product development to drive innovation and customer-centric solutions.

Enrico's career trajectory also includes leadership positions at Cloud Academy, Inc., where he served as the Chief Marketing Officer, and expert.ai, where he held the role of Global Head of Digital Marketing. His early career experience includes roles at Italdata S.p.A. and Doxee, where he progressively took on greater responsibilities in marketing and sales.

Academic Background



Enrico holds a Bachelor's degree in Marketing and Communications from the University of Milan, where he specialized in digital marketing and brand management.

Areas of Expertise



  • Strategic marketing leadership

  • Digital transformation and marketing automation

  • Demand generation and lead management

  • Product marketing and positioning

  • Branding and visual identity development

  • Cross-functional collaboration and team management


Professional Impact



Throughout his career, Enrico has been instrumental in driving significant growth and market share for the organizations he has been a part of. At Doxee, he led the development and implementation of a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 28% improvement in lead conversion rates. As the Chief Marketing Officer at Cloud Academy, Inc., he spearheaded the rebranding initiative that enhanced the company's market positioning and contributed to a 22% increase in customer acquisition.

Conclusion



Enrico Celotto is a seasoned Chief Marketing Officer with a proven track record of success in the technology industry. With his strategic vision, digital expertise, and strong leadership skills, he is poised to drive continued growth and innovation at EasyVista, further cementing the company's position as a market leader.