Enzo Zanutelli

Commercial Strategy Manager

Professional Overview
Enzo Zanutelli is an accomplished commercial strategy professional with extensive experience in the telecommunications industry. He currently serves as the Commercial Strategy Manager at Entel Perú, where he leverages his expertise in strategic planning, market analysis, and customer-centric initiatives to drive business growth and enhance the company's competitive positioning.

Experience Summary

Current Role
As the Commercial Strategy Manager at Entel Perú, Enzo is responsible for developing and implementing strategic plans to optimize the company's commercial operations. He analyzes market trends, consumer behavior, and competitive landscape to identify growth opportunities and inform decision-making. Enzo's key contributions include spearheading successful promotional campaigns, streamlining sales processes, and implementing data-driven strategies to enhance customer satisfaction and loyalty.

Career Progression
Enzo's career at Entel Perú has been marked by consistent growth and increasing responsibilities. He started as a Finance Controller Intern and progressed through various roles, including Business Controller Analyst, Commercial Coordinator, Key Account Manager, and Commercial Strategy Lead, before assuming his current position as Commercial Strategy Manager. Throughout his tenure, Enzo has demonstrated a strong ability to drive business results, foster cross-functional collaboration, and contribute to the company's strategic objectives.

Academic Background
Enzo holds a Bachelor's degree in Business Administration from the Universidad del Pacífico, where he graduated with distinction. He has also completed several executive education programs in strategic management and data-driven decision-making, further enhancing his professional expertise.

Areas of Expertise

• Strategic planning and market analysis

• Commercial operations optimization

• Customer relationship management

• Data-driven decision-making

• Cross-functional collaboration and project management

Professional Impact
During his tenure as Commercial Strategy Lead, Enzo spearheaded the development and implementation of a customer segmentation model that enabled Entel Perú to tailor its product offerings and marketing campaigns to better meet the needs of its diverse customer base. This initiative resulted in a 12% increase in customer retention and a 15% uplift in average revenue per user (ARPU).

Conclusion
Enzo Zanutelli is a versatile and results-oriented commercial strategy professional with a proven track record of driving business growth and operational excellence in the telecommunications industry. With his strategic acumen, data-driven decision-making skills, and customer-centric approach, he is well-positioned to continue contributing to Entel Perú's ongoing success and expansion.