Erecenia Friday

Membership Manager

Professional Overview

Erecenia Friday is a seasoned professional with over 13 years of experience in the nonprofit and marketing sectors. As the Membership Manager at the Michigan Nonprofit Association, she is responsible for driving member engagement, retention, and growth strategies to support the organization's mission and objectives.

Experience Summary

Current Role

As the Membership Manager at the Michigan Nonprofit Association, Erecenia is responsible for managing and expanding the organization's membership base. She works closely with nonprofit leaders to understand their needs and develop tailored membership packages and services. Erecenia's strategic approach has led to a 15% increase in member retention and a 20% growth in new memberships since she joined the organization.

Career Progression

Prior to her current role, Erecenia held various leadership positions in the nonprofit and marketing industries. As the Marketing Manager at PDK International, she spearheaded the organization's digital marketing initiatives, resulting in a 25% increase in website traffic and a 30% improvement in social media engagement. Before that, Erecenia served as the Managing Principal at Breathe Green, where she led a team of marketing and sustainability experts to deliver impactful campaigns for clients in the renewable energy sector.

Academic Background

Erecenia holds a Bachelor's degree in Marketing from Wayne State University, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise

• Nonprofit management and member engagement

• Marketing strategy and campaign execution

• Digital marketing and social media optimization

• Stakeholder relationship management

• Project management and team leadership

Professional Impact

During her time at the Ford Community Corps, Erecenia designed and implemented a service-learning program that engaged Ford employees in community service projects, resulting in over 1,000 volunteer hours logged and a significant positive impact on local communities.

Conclusion

With her extensive experience in the nonprofit and marketing fields, Erecenia Friday is a valuable asset to the Michigan Nonprofit Association. Her strategic mindset, strong leadership skills, and proven track record of driving organizational growth make her well-equipped to continue contributing to the success of the association and its members.