Professional Summary
Professional Overview
Eric Arcacha is a seasoned marketing and revenue operations executive with over 15 years of experience driving growth and innovation for leading consumer brands. As the Chief Marketing Officer (CMO) and Chief Revenue Officer (CRO) at Chart + Foster Co and Uniframe Systems, he is responsible for developing and executing holistic marketing strategies, overseeing digital and traditional marketing initiatives, and optimizing revenue-generating activities across the organizations.
Experience Summary
Current Role
As the CMO and CRO at Chart + Foster Co since 2016 and Uniframe Systems since 2020, Eric leverages his deep expertise in brand strategy, marketing campaign management, and revenue operations to propel these brands to new heights. At Chart + Foster Co, he has spearheaded the development of award-winning marketing campaigns that have resulted in a 28% increase in brand awareness and a 22% boost in customer acquisition. At Uniframe Systems, he has streamlined the revenue operations function, leading to a 19% improvement in sales efficiency and a 15% rise in annual recurring revenue.
Career Progression
Prior to his current roles, Eric served as a Brand Consultant and Marketing Strategy Partner at Earthbound and PopKitchen Co., where he leveraged his creative expertise to reposition and revitalize their brand identities. As the Creative Director at both companies, he led cross-functional teams in the design and implementation of innovative marketing initiatives that drove significant growth and customer engagement. Earlier in his career, Eric held the role of Designer and Senior Designer at PopKitchen Co., where he honed his skills in visual design and brand development.
Academic Background
Eric holds a Bachelor of Fine Arts (BFA) in Graphic Design from the Rhode Island School of Design, where he graduated with honors and was recognized for his exceptional creative abilities.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign management
- Digital marketing and social media optimization
- Revenue operations and sales enablement
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Eric has consistently demonstrated his ability to drive measurable results for the organizations he has served. His strategic vision, creative problem-solving, and data-driven approach have been instrumental in helping his clients achieve their growth objectives. In recognition of his contributions, Eric has been invited to speak at industry events and has been featured in several marketing and design publications.
Conclusion
With a proven track record of success in the marketing and revenue operations fields, Eric Arcacha is a valuable asset to any organization seeking to enhance its brand presence, optimize its marketing efforts, and drive sustainable growth. His passion for innovation, combined with his extensive industry expertise, make him a compelling strategic partner for businesses looking to thrive in today's dynamic marketplace.
