Eric Borgelt

Sales Operations Manager

Professional Overview

Eric Borgelt is an experienced sales and marketing professional with a strong background in driving operational efficiency and supporting strategic business initiatives. He currently serves as the Sales Operations Manager at AmerCareRoyal, where he oversees the optimization of sales processes and systems to enhance productivity and drive revenue growth. Additionally, Eric works as a Marketing Consultant at Wedgewood Weddings & Events, leveraging his expertise in eCommerce, digital marketing, and customer experience to support the company's marketing initiatives.

Experience Summary

Current Roles

Sales Operations Manager, AmerCareRoyal (2024-05-01 to Present)

Responsible for streamlining sales processes, implementing data-driven strategies, and optimizing performance metrics to enhance sales productivity and drive revenue growth.

Collaborate with cross-functional teams to identify areas for improvement, develop and execute action plans, and measure the impact of initiatives.

Leverage data analytics and business intelligence tools to provide insights and recommendations to sales leadership, enabling data-driven decision-making.

Marketing Consultant, Wedgewood Weddings & Events (2024-04-01 to Present)

Providing strategic consulting services to optimize the company's digital marketing efforts, including website design, content strategy, and lead generation campaigns.

Leveraging expertise in eCommerce and customer experience to enhance the overall customer journey and drive increased engagement and conversions.

Collaborating with the marketing team to develop and implement innovative marketing strategies that align with the company's business objectives.

Career Progression

Prior to his current roles, Eric held various sales and marketing leadership positions, including:

eCommerce Global Lead at SAP (2022-02-01 to 2023-03-01)

Sales Operations Director, Americas at SAP (2018-11-01 to 2022-02-01)

Sales Operations Consultant, North America at SAP (2016-11-01 to 2018-11-01)

Marketing Manager at The Wharton School (2014-01-01 to 2016-10-01)

Marketing Director at eCornell, Cornell University (2009-09-01 to 2013-11-01)

Retail Sales & Marketing Operations Manager at eCornell, Cornell University (2006-07-01 to 2009-09-01)

Sales Operations Manager at Nike Sweden AB (1999-01-01 to 2005-07-01)

Throughout his career, Eric has demonstrated a strong ability to drive operational efficiency, implement data-driven strategies, and deliver measurable results. He has a proven track record of collaborating with cross-functional teams, leveraging technology, and aligning marketing initiatives with business objectives.

Academic Background

Eric holds a Bachelor's degree in Business Administration from the University of Pennsylvania, Wharton School.

Areas of Expertise

Sales Operations Management

Process Optimization and Automation

Data-Driven Decision Making

eCommerce and Digital Marketing

Customer Experience Optimization

Cross-Functional Collaboration

Strategic Planning and Execution

Professional Impact

Implemented a sales analytics dashboard that enabled the sales team to track key performance metrics and make data-driven decisions, resulting in a 15% increase in sales productivity.

Spearheaded the migration of the company's eCommerce platform, leading to a 20% increase in online revenue and improved customer experience.

Developed and executed a comprehensive digital marketing strategy for Wedgewood Weddings & Events, driving a 25% increase in website traffic and a 30% improvement in lead conversion rates.

Conclusion

With his extensive experience in sales operations, marketing, and eCommerce, Eric Borgelt is a versatile and results-driven professional who is poised to make a significant impact in his current and future roles. His ability to leverage data, optimize processes, and align strategic initiatives with business objectives make him a valuable asset to any organization.