Eric Braswell
Senior Vice President, Channels and Alliances
Professional Overview
Eric Braswell is an accomplished senior executive with over 25 years of experience in driving strategic channel and partnership initiatives across the technology industry. As the Senior Vice President of Channels and Alliances at Jellyvision, he oversees the development and management of the company's global partner ecosystem, focusing on expanding market reach and driving revenue growth through innovative channel strategies.
Experience Summary
Current Role
In his current role at Jellyvision, Eric is responsible for leading the company's channel and alliance efforts, including the onboarding and enablement of new partners, the development of joint go-to-market strategies, and the optimization of existing partner relationships. Under his leadership, Jellyvision has successfully expanded its channel network, resulting in a significant increase in revenue contribution from partner-influenced sales.
Career Progression
Prior to his current position, Eric held several senior leadership roles in the channels and alliances space, including Senior Vice President of Sales & Partnerships at Jellyvision, Senior Vice President of Channels & Alliances at Jellyvision, and Managing Director/Vice President of Global Channels at Omnitracs. Throughout his career, he has demonstrated a proven track record of building high-performing channel organizations, forging strategic partnerships, and driving revenue growth.
Academic Background
Eric holds a Bachelor of Business Administration degree from the University of Texas at Austin, with a focus on Marketing and Management.
Areas of Expertise
- Channel strategy and partner program development
- Global partner ecosystem management
- Strategic alliance and joint go-to-market initiatives
- Channel sales and revenue optimization
- Partner engagement and enablement
- Technology industry thought leadership
Professional Impact
During his tenure at Jellyvision, Eric has played a pivotal role in transforming the company's channel and alliance strategy, resulting in a significant increase in partner-influenced revenue and expanded market reach. He is a respected industry leader and frequent speaker at industry events, where he shares his insights on the evolving role of channels and partnerships in driving technology innovation and growth.
Conclusion
With his extensive experience, strategic vision, and proven leadership abilities, Eric Braswell is a valuable asset to Jellyvision and the broader technology industry. He is committed to driving continuous innovation in the channels and alliances space, enabling Jellyvision to deliver exceptional value to its customers through a robust and highly engaged partner ecosystem.
