Eric Cheng

Professional Overview
Eric Cheng is a seasoned business leader with extensive experience as a CEO, CFO, and Co-Owner. He has a strong background in the retail and e-commerce industries, with a proven track record of driving growth, profitability, and innovation.

Experience Summary
Current Role
Eric currently serves as the CEO, CFO, and Co-Owner of Undefeated Inc., a leading streetwear and lifestyle brand. In this role, he is responsible for overseeing all aspects of the business, from strategic planning and financial management to operational excellence and brand development. Under his leadership, Undefeated has experienced significant growth and expanded its global footprint.

Career Progression
Prior to his current role, Eric was the CEO and Owner of BAIT Inc., a successful e-commerce and retail company in the streetwear industry. During his tenure, he spearheaded the company's expansion, strengthened its brand presence, and implemented innovative strategies to enhance customer engagement and loyalty.

Academic Background
Eric holds a Bachelor's degree in Business Administration from the University of California, Los Angeles (UCLA), where he specialized in Finance and Entrepreneurship.

Areas of Expertise

• Strategic leadership and business planning

• Financial management and optimization

• Retail and e-commerce operations

• Brand development and marketing

• Talent management and team building

Professional Impact
Throughout his career, Eric has played a pivotal role in shaping the streetwear and lifestyle industries. He has been recognized for his ability to identify emerging trends, foster innovation, and deliver exceptional customer experiences. Under his leadership, both Undefeated and BAIT have become industry-leading brands, known for their commitment to quality, style, and community engagement.

Conclusion
With his extensive experience, strategic vision, and passion for the industry, Eric Cheng is poised to continue driving the success and growth of Undefeated Inc. as a prominent player in the global streetwear and lifestyle market.