Overview
Name: Eric Dates
Current Position: Global Marketing Leader
Company: VComply
LinkedIn Profile: [Eric Dates - LinkedIn](https://www.linkedin.com/in/ecdates)
Location: Nashville Metropolitan Area
Education: The Ohio State University (2009 - 2013)
Certifications: Content Marketing Certified, Inbound Certified (HubSpot, Sep 2019 - Oct 2021)
Languages: English
Professional Summary
Eric Dates is an innovative and experienced global marketing leader currently serving at VComply, a company specializing in Governance, Risk, and Compliance (GRC) solutions. He has an extensive background in marketing, strategic branding, and compliance. Eric's contributions to marketing and brand strategy have been instrumental in driving VComply's campaigns and organizational goals.
Recent Activities and Contributions
LinkedIn Posts and Notable Activities
- Coaching: Announced a coaching group for marketing directors aimed at career advancement ([View Post](https://www.linkedin.com/posts/ecdates_gtm-activity-7228858139381563392-qick)) - August 12, 2024.
- Consulting & Fractional CMO: Provides remote brand, business, and marketing support solutions ([View Post](https://www.linkedin.com/posts/ecdates_brandstrategy-activity-7229554675488858113-N26R)) - August 14, 2024.
- Compliance Campaign: Launched the "#ComplianceMatters" campaign to highlight positive practices within VComply ([View Post](https://www.linkedin.com/posts/ecdates_marketingoperations-marketingops-mops-activity-7043644587784962048-uDoG)).
- Leadership Hiring: As the Founder of VComply, he has been involved in recruiting for marketing, product, CS, and sales roles ([View Post](https://www.linkedin.com/posts/ecdates_leadership-activity-7224833985837760513-_iTd)) - August 1, 2024.
- Thought Leadership: Active online presence discussing marketing best practices, brand integrity, and the importance of social media engagement ([View Various Posts](https://www.linkedin.com/in/ecdates)).
Published Articles
Eric has authored several insightful articles aimed at improving business practices:
1. Defining ‘Brand’: A Strategic Investment in Consumer Expectations - Emphasizes the broader implications of branding beyond logos and taglines.
2. 3 Reasons Why Your Business Needs A Service Recovery Plan - Discusses the critical nature of having contingency plans for service failures.
3. Is Collaborative Workspace A Good Fit For You And Your Team? - Explores the benefits and pitfalls of collaborative workspaces.
Professional Recommendations
Nathan Chase: Provided a strong recommendation endorsing Eric's collaborative spirit, leadership, and strategic marketing processes.
Skills and Expertise
- Marketing Strategy: Deep understanding of brand strategy, demand generation, and market positioning.
- Crisis Management: Expertise in handling social media crises to protect and even enhance brand reputation.
- Content Marketing: Certified by HubSpot, showcasing a robust grasp of content creation and marketing tactics.
- Team Leadership: Proven track record of leading and mentoring marketing teams.
Certifications
- Content Marketing Certified (HubSpot): Demonstrates proficiency in devising and implementing content strategies.
- Inbound Certified (HubSpot): Highlights capabilities in utilizing inbound marketing techniques to attract, engage, and delight customers.
Key Insights for Outreach
- Brand and Marketing Expertise: Leverage Eric's depth of knowledge in brand strategy and crisis management to discuss how your product or service can enhance VComply's current initiatives.
- Collaborative Opportunities: Highlight potential synergies between his consulting initiatives and your offerings, especially if your solutions can streamline branding or marketing operations.
- Compliance and Risk Focus: Tailor your pitch to align with VComply's core mission in GRC, emphasizing how your solutions can bolster their compliance campaigns or risk management frameworks.
Eric Dates stands out as a pivotal figure at VComply, driving the company’s marketing brilliance and compliance excellence. Engaging with him requires a strategic approach that speaks directly to his professional expertise and the operational needs of VComply.
