Eric Farmer

Chief Executive Officer
Provo, UT, United States

Professional Overview

Eric Farmer is an accomplished marketing executive with over 14 years of experience driving growth and innovation across the digital marketing landscape. As the Chief Executive Officer of Wallaroo Media, he leverages his deep expertise in paid social, customer acquisition, and ecommerce marketing to lead a talented team in delivering exceptional results for the company's diverse client base.

Experience Summary

Current Role

As the Chief Executive Officer of Wallaroo Media, Eric is responsible for setting the strategic vision and direction of the agency, overseeing all business operations, and ensuring the delivery of high-quality, data-driven marketing solutions. Under his leadership, Wallaroo Media has experienced significant growth and solidified its reputation as a trusted partner for companies seeking to optimize their digital marketing efforts.

Career Progression

Prior to his appointment as CEO, Eric held various leadership roles at Wallaroo Media, including VP of Marketing Operations, where he was instrumental in streamlining processes, enhancing team collaboration, and implementing performance-driven strategies. Before joining Wallaroo, he served as the Director of Paid Social at BestCompany.com, where he spearheaded the development and execution of successful social media advertising campaigns. Eric's earlier career was marked by his contributions as the Head of Customer Acquisition at NSP, the Director of Paid Marketing at 97th Floor, and in various marketing roles at Luxottica and 1-800 CONTACTS.

Academic Background

Eric holds a Bachelor's degree in Business from Brigham Young University - Idaho and a Master's degree in Marketing from the University of Utah - David Eccles School of Business.

Areas of Expertise

• Paid social media advertising strategy and optimization

• Customer acquisition and lead generation

• Ecommerce marketing and conversion rate optimization

• Cross-channel marketing campaign management

• Data analysis and performance reporting

• Team leadership and organizational development

Professional Impact

Under Eric's leadership, Wallaroo Media has consistently delivered exceptional results for its clients, consistently exceeding key performance indicators and driving significant business growth. He has also been actively involved in industry associations, sharing his expertise through speaking engagements and contributing to thought leadership initiatives.

Conclusion

With his extensive experience, strategic vision, and proven track record of success, Eric Farmer is poised to continue driving Wallaroo Media's growth and cementing its position as a leading digital marketing agency. His unwavering commitment to innovation, data-driven decision-making, and client satisfaction make him a valuable asset to the organizations he serves.