Associate Director of Digital Marketing
Contact Overview
- Name: Eric Fellows, MBA
- Role: Associate Director of Digital Marketing
- Company: Essense of Australia
- Location: Kansas City, Missouri, United States
- LinkedIn: [Eric Fellows](http://www.linkedin.com/in/ericfellows)
- Company Website: [Essense Designs](https://www.essensedesigns.com/)
Professional Summary
Eric Fellows is an experienced digital marketing executive with a multidisciplinary background spanning digital marketing strategy, capital markets, product marketing, and sales engineering. Currently positioned as Associate Director of Digital Marketing at Essense of Australia, Eric leads all aspects of digital strategy for this international bridal design house and wholesaler. He previously served as Digital Marketing Manager at the same organization, reflecting his upward trajectory and integration within Essense’s marketing operations.
Eric's responsibilities include the oversight and execution of comprehensive digital marketing initiatives, driving online engagement and digital brand growth for Essense and its suite of bridal and bridesmaid labels, including Stella York, Essense of Australia, Martina Liana, Oxford Street, and Sorella Vita. He directly interfaces with teams dedicated to search engine optimization, digital advertising, creative design, and content strategy, collaborating with roles such as Search Engine Optimization Manager, Digital Advertising Manager, Senior Brand Marketing Manager, and Social Media Creative Managers.
Work Experience & Expertise
- Associate Director of Digital Marketing, Essense of Australia
- Oversees digital marketing strategy, including SEO, paid media, analytics, and web optimization for a global bridal brand.
- Responsible for strengthening the company’s digital presence across multiple international markets.
- Digital Marketing Manager, Essense of Australia
- Led core campaigns and projects prior to promotion to Associate Director.
- Network Director, Digital Strategy, MarketLeverage, LLC
- Developed and executed digital strategy at an interactive advertising agency.
- Director of Capital Markets, PRM Realty
- Managed large-scale investment initiatives, raising over $6 million in capital.
- Product Marketing Manager, Himalaya Financial Group
- Developed targeted marketing strategies with a focus on financial and mortgage services.
- Branch Marketing Manager, Affordable Home Funding
- Managed branch financial performance and marketing.
- Field Sales Engineer, FDM Corporation
- Managed distribution channels, sales support, and new business identification.
Eric’s breadth includes digital strategy, analytics, capital investment, and sales channel development—skills that underpin his delivery of digital growth for Essense’s global operation.
Education & Credentials
- MBA, Accounting and Finance
Keller Graduate School of Management of DeVry University (2003–2005)
- BA, Applied Psychology and Anthropology
The University of Kansas (1990–1995)
Professional Certifications:
- Certified Analytics & Data Specialist (DigitalMarketer, June 2021)
- Technical SEO Certificate (Semrush, February 2021)
- Digital Marketing Strategist (DigitalMarketer, March 2020)
- Advanced Google Analytics (Google, January 2020)
- Google Ads – Measurement, Search, Google Analytics for Power Users
- Exploring and Preparing Your Data with BigQuery (Google, January 2020)
- Google Fundamentals of Digital Marketing (Google Digital Garage)
Company Insights: Essense of Australia
- Industry: Wedding / Bridal Fashion Design and Wholesale
- Headquarters: Lenexa, Kansas, United States (Northern Hemisphere HQ & Showroom)
- Global Presence: Over 250 employees across offices in the US, Australia (Perth), UK, Switzerland, the Netherlands, and Canada
- Retail Network: More than 1,200 retailers worldwide
- Key Brands: Stella York, Essense of Australia, Martina Liana, Oxford Street, Sorella Vita
Essense of Australia is recognized as an industry leader in bridal design and manufacturing, specializing in the development and distribution of award-winning gowns globally. The US office in Lenexa serves as a key operational and strategic hub for the brand’s northern hemisphere markets. The organization is noted for its culture of innovation, diverse international team, and its investment in digital transformation—an area led by Eric Fellows and his marketing team.
Organizational Structure – Marketing Team Highlights
- Eric Fellows – Associate Director of Digital Marketing
- Delray Dreiling – Search Engine Optimization Manager
- Sydney Jones – Digital Advertising Manager
- Vanessa Ciliberto – Senior Brand Marketing Manager
- Whitney L. Bailey – Social Media Creative Manager (US & Australia)
- Ashley Carpenter, Jessica Thomas – Social Media Creative Specialists
- Tamara Roby – Marketing Analyst
- Aaron Stahl – Senior Digital Web Coordinator
Eric collaborates with this experienced, multidisciplinary team to advance integrated marketing campaigns, enhance online customer experiences, and expand Essense’s reach within the global bridal market.
Key Actionable Insights
- Eric Fellows possesses in-depth expertise in digital transformation within the bridal industry, with a proven success record in building and executing marketing strategies that drive engagement across global and localized markets.
- His hands-on knowledge in analytics, technical SEO, and advanced digital marketing tactics positions him as a key influencer and decision-maker for technology and marketing partnerships.
- With an MBA and a data-focused approach (as demonstrated by certification from DigitalMarketer and Google), Eric is likely to respond to outreach that foregrounds quantifiable business outcomes, analytics platform integration, or innovations in digital marketing automation.
- Essense of Australia’s emphasis on international growth and omnichannel retailing creates ongoing opportunities for solutions that optimize digital presence, customer acquisition, lead tracking, and digital campaign ROI measurement.
For further information or direct contact, refer to LinkedIn or company channels.
