Professional Summary
Professional Overview
Eric Keating is an accomplished marketing and sales executive with over 15 years of experience driving growth and revenue for SaaS and B2B technology companies. As the Vice President of Marketing & Sales at Appcues, he is responsible for leading the company's integrated marketing and sales strategies to accelerate customer acquisition and expansion.
Current Role
In his current role at Appcues, Eric is accountable for the overall marketing and sales performance, with a focus on optimizing the customer journey, enhancing brand awareness, and expanding the company's market reach. He has implemented data-driven strategies that have resulted in significant increases in website traffic, lead generation, and sales pipeline. Under his leadership, Appcues has experienced double-digit year-over-year growth in both revenue and customer base.
Career Progression
Prior to joining Appcues, Eric served as the Vice President of Marketing at Zaius, where he led the transformation of the company's marketing function and delivered a 25% increase in qualified leads. Before that, he held marketing leadership roles at Kantar Millward Brown, where he was instrumental in the successful launch and growth of the company's SaaS product line. Eric began his career in digital marketing, holding positions at Compete, Inc. and Zoom Information, where he honed his skills in demand generation, content marketing, and marketing automation.
Academic Background
Eric holds a Bachelor of Science degree in Marketing from Boston University, where he graduated with honors. He is a frequent speaker at industry events and has been recognized for his contributions to the marketing and sales profession.
Areas of Expertise
- Integrated marketing and sales strategy
- Demand generation and lead nurturing
- Brand development and positioning
- Customer experience optimization
- Data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Under Eric's leadership, Appcues has seen a 40% increase in website traffic, a 35% improvement in lead-to-customer conversion rates, and a 28% year-over-year growth in annual recurring revenue. He has also been instrumental in expanding the company's market reach, leveraging strategic partnerships and content marketing initiatives to drive brand awareness and thought leadership.
Conclusion
With his proven track record of driving growth and revenue for technology companies, Eric Keating is a highly sought-after marketing and sales executive. His ability to align cross-functional teams, leverage data-driven insights, and deliver measurable results make him a valuable asset to any organization seeking to accelerate its growth and market position.
