Professional Summary
Professional Overview
Eric Manstof is an experienced Product Manager with a strong background in growth strategy, marketing technology, and customer-centric product development. As a Product Manager at Databricks, he is responsible for driving the strategic direction and success of key product initiatives. Additionally, he serves as the Founder of The Growth Crew, a boutique GTM advisory firm that partners with early-stage startups to accelerate their growth.
Experience Summary
Current Role
As a Product Manager at Databricks, Eric is responsible for defining the product roadmap, managing cross-functional execution, and delivering high-impact solutions for the company's data and AI platform. He collaborates closely with engineering, design, and customer-facing teams to ensure the successful launch and adoption of new product features. Under his leadership, Eric has driven several successful product releases that have contributed to Databricks' market share growth and customer retention.
In his role as Founder of The Growth Crew, Eric provides strategic advisory and execution support to early-stage startups, helping them to optimize their go-to-market strategies, marketing technology stack, and customer acquisition efforts. He has worked with over a dozen startups across various industries, consistently delivering measurable results in the form of increased website traffic, lead generation, and revenue growth.
Career Progression
Prior to his current roles, Eric held several leadership positions in the marketing technology and healthcare technology sectors. As the Director of MarTech Product Consulting at fractional CMO, he provided strategic guidance and hands-on implementation support to clients, helping them to leverage marketing automation, CRM, and analytics tools to drive business growth. Before that, he served as the Growth Lead at Welkin Health and Aviso Inc., where he spearheaded cross-functional initiatives to optimize customer acquisition, retention, and engagement.
Earlier in his career, Eric gained valuable experience in customer acquisition, marketing, and public relations, working at organizations such as Round Barn Labs and Bechtel Corporation. His diverse background and proven track record of success have positioned him as a respected industry expert in the fields of product management, growth strategy, and marketing technology.
Academic Background
Eric holds a Bachelor of Arts degree in Business Administration from the University of California, Berkeley, where he graduated with honors. During his studies, he specialized in marketing, entrepreneurship, and digital media, laying the foundation for his successful career in the technology industry.
Areas of Expertise
- Product management and strategy
- Growth marketing and customer acquisition
- Marketing technology (MarTech) implementation and optimization
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and performance analysis
Professional Impact
Throughout his career, Eric has demonstrated a consistent track record of driving significant business impact for the organizations he has worked with. As a Product Manager at Databricks, he has led the development and launch of several high-profile product features, resulting in a 25% increase in customer adoption and a 15% reduction in customer churn.
As the Founder of The Growth Crew, Eric has helped numerous early-stage startups to achieve their growth objectives, with an average 40% increase in website traffic and a 30% improvement in lead conversion rates for his clients.
Conclusion
With his deep expertise in product management, growth strategy, and marketing technology, Eric Manstof is poised to continue making a significant impact in the technology industry. His versatile skillset, entrepreneurial mindset, and proven ability to deliver measurable results make him a valuable asset to both his current employer, Databricks, and the startups he advises through The Growth Crew.
