Executive Overview
Eric Nowoslawski is the Founder of Growth Engine X, a boutique agency focusing on data-driven, scalable outbound lead generation for B2B companies. He is recognized as a direct response outbound lead generation expert, highly regarded for his hands-on approach to building, automating, and optimizing cold email campaigns. His strategies emphasize high deliverability, precise list targeting, and hyper-personalized messaging grounded in extensive market and data research.
LinkedIn: [http://www.linkedin.com/in/outboundphd](http://www.linkedin.com/in/outboundphd)
Email: eric@growthenginex.com
Location: 56 Donaldson Avenue, Rutherford, NJ 07070
Professional Background and Expertise
Eric combines advanced technical skills with direct sales experience. He has a firm command of:
- Cold Email Infrastructure: Manages inbox delivery, spam avoidance, and high-volume send automation — routinely handling over one million emails per month for clients.
- Data-Driven Targeting: Leverages over 20 business databases, merging Firmographic, Technographic, and Persona data, allowing precise definition of Ideal Customer Profiles (ICP).
- Personalized Campaign Development: Known for a 7-step Product/Message Fit process, ensuring custom messaging and rapid idea iteration in the first week of engagement.
- Technology Stack Expertise: Deep practitioner in Clay (intelligent data enrichment and workflow automation), as well as outreach technologies like Instantly.ai and advanced inbox warmup tactics.
Eric’s academic credentials include studies at Rutgers Business School. He has completed a number of leading sales methodologies, incorporating elements from Dale Carnegie, Sandler Training, Jeb Blount, Oren Klaff, Predictable Revenue, and Winning by Design programs.
Growth Engine X – Services and Value Proposition
Growth Engine X delivers tailored “Done For You” cold email campaign management, list building, outbound strategy, and technical consulting. The agency’s clientele includes bootstrapped startups, venture-backed companies, and founders seeking to scale beyond direct-led sales.
Key offerings:
- Scalable Cold Email Campaigns: Full lifecycle management from domain setup to messaging and multichannel campaign orchestration.
- Database-Driven Targeting: Multi-dimensional research, scoring, and cross-referencing across 20+ proprietary and public databases.
- AI & Automation: Utilization of artificial intelligence for inbox warmup, engagement simulation, workflow automation, and intent-based triggers.
- Custom Playbooks: Industry-specific outbound playbooks (e.g., for Financial Advisory, Marketing Agencies, Staffing & Recruiting) with proven copy, timing, and data strategies.
- Advisory & Training: Training client sales teams in pipeline creation, leveraging public market indicators (open jobs, employee sentiment, tech stack, social trends).
Notable Results & Case Studies:
- Instantly.ai: Created segmented, data-backed campaigns yielding 12–15 interested prospects per day for a sophisticated, outbound-savvy client.
- Secureframe: Improved campaign open rates from 7–15% to 69.7%, resolving severe deliverability and spam issues.
- Bequest Income Fund: Overcame cold email spam filtering for financial offerings, sustaining a full-time pipeline supporting six sales reps.
- Gutter Kings: Enabled first-time, tech-enabled outbound using custom build-outs and copywriting, opening a new lead generation channel.
- BlueprintGTM: Ran jointly hyper-personalized campaigns, utilizing proprietary jobs data for 50%+ bespoke messaging.
Approach, Methodology, and Differentiators
Eric’s process is anchored in three critical pillars:
1. Inbox Placement: Rigorous technical management of DNS, SPF, DKIM, DMARC, and domain rotation ensures maximized inbox delivery and protection of client reputations.
2. ICP Identification: Sophisticated use of intent signals—monitoring open job data, hiring trends, web traffic spikes, and firmographic/technographic overlays—to rank-order target accounts based on likeliest pain points and market opportunity.
3. Compelling Messaging: Applies modern copywriting best practices—under-75-word emails, highly relevant personalizations, interest-based CTAs, and straightforward language to optimize for response rates.
Further, Growth Engine X operates with a test-and-learn model: rapid A/B tests, weekly message optimization, and analytics-driven iteration. The agency’s reputation is reinforced by their advisory work, educational presence (YouTube, industry webinars), and public recognition as "lead generation experts."
Engagement & Thought Leadership
- Speaking & Training: Eric regularly appears as a speaker and panelist on sales and technology channels (notably Sell Better and Cold to Gold Email Challenge). He shares actionable tactics via webinars, podcasts, and cold email workshops.
- Knowledge Sharing: Produces widely-consumed training content on YouTube, including framework breakdowns and live campaign builds.
- Social Presence: Active on platforms like LinkedIn, Twitter/X, and industry forums, building his reputation as a resource for outbound, data integration, and AI in sales.
Strategic and Operational Insights
Eric Nowoslawski is positioned as a key B2B partner for organizations seeking sustainable, high-ROI outbound growth channels. His technical rigor, data ecosystem, and track record delivering pipeline for discerning clients (especially technology, SaaS, financial, and agency sectors) set him apart. He is acutely focused on customization, automation, and scale, enabling his clients to outperform commoditized, template-driven outreach.
In summary:
Eric Nowoslawski and Growth Engine X represent a high-standard, results-driven approach to modern B2B outbound, combining data sophistication, deliverability mastery, and deep market insight. Organizations aiming to professionalize and scale their outbound motion can expect a credible, transparent, and measurable process through engagement with Eric.
