ES

Eric Shafer

Eric Shafer


Chief Technology Officer (CTO) and Chief Marketing Officer (CMO)


Houston, Texas, United States

Professional Overview
Eric Shafer is an accomplished technology and marketing executive with over 25 years of experience driving innovation and growth for organizations across various industries. As the Chief Technology Officer (CTO) and Chief Marketing Officer (CMO) at IndoorMedia Marketing, he leverages his expertise in digital transformation, data-driven marketing, and strategic leadership to propel the company's technological and commercial success.

Experience Summary

Current Role
As the CTO and CMO at IndoorMedia Marketing, Eric is responsible for overseeing the company's technology roadmap, leading the marketing and branding initiatives, and aligning the organization's digital capabilities with its strategic business objectives. He has been instrumental in implementing cutting-edge technologies, optimizing marketing campaigns, and fostering a culture of innovation and customer-centricity.

Career Progression
Prior to his current role, Eric held several senior positions, including Director of US IT Service Delivery at SNC-Lavalin, Senior Project Manager/Management Consultant at an independent consulting firm, and President of his own digital agency, Click and Create, LLC. His diverse background in technology, project management, and entrepreneurship has equipped him with a unique perspective on driving organizational transformation and delivering tangible business results.

Academic Background
Eric holds a Bachelor of Science degree in Computer Science from the University of Houston, where he graduated with honors. He has also completed executive education programs in Digital Transformation and Strategic Marketing at leading institutions, further enhancing his expertise in the intersection of technology, marketing, and business strategy.

Areas of Expertise
  • Digital transformation and technology strategy

  • Data-driven marketing and brand management

  • Agile project management and team leadership

  • Strategic planning and business consulting

  • Entrepreneurship and innovative problem-solving


Professional Impact
Throughout his career, Eric has successfully led the implementation of numerous transformative technology initiatives, including cloud migration, predictive analytics, and enterprise-wide automation. As a marketing leader, he has developed and executed award-winning campaigns that have increased brand awareness, customer engagement, and revenue growth for his clients.

Conclusion
Eric Shafer's blend of technical acumen, marketing expertise, and strategic leadership makes him a valuable asset to organizations seeking to navigate the ever-evolving digital landscape. Driven by a passion for innovation and a commitment to delivering exceptional results, he is poised to continue driving transformative change and business success in his role as CTO and CMO at IndoorMedia Marketing.