Eric Shepard
Return on Investment Digital Marketing Expert
Professional Overview
Eric Shepard is a seasoned entrepreneur and business development professional with a diverse background spanning digital marketing, small business consulting, and financial services. As a Return on Investment (ROI) Digital Marketing Expert at Do it 2 Win Solutions, he leverages his expertise to help clients maximize the impact of their online advertising campaigns. Simultaneously, Eric serves as the Vice President of Small Business Development at Business Credit Pro and as a partner at CardConnect FL, where he provides strategic guidance and financial solutions to support the growth of small and medium-sized enterprises.
Experience Summary
Current Role
As the Return on Investment Digital Marketing Expert at Do it 2 Win Solutions, Eric is responsible for developing and implementing data-driven digital marketing strategies that deliver measurable results for clients. He utilizes his deep understanding of analytics, search engine optimization (SEO), and pay-per-click (PPC) advertising to help businesses optimize their online presence and drive qualified leads. Eric's data-centric approach has enabled his clients to achieve significant ROI improvements, solidifying his reputation as a trusted advisor in the digital marketing landscape.
Concurrently, Eric serves as the Vice President of Small Business Development at Business Credit Pro, where he works closely with entrepreneurs to navigate the complexities of business financing and credit management. In this role, he leverages his extensive knowledge of small business operations and access to a vast network of financial resources to help clients secure the funding and tools they need to scale their enterprises. Eric's ability to tailor solutions to the unique needs of each client has been instrumental in his success in this position.
Additionally, Eric is a partner at CardConnect FL, a leading payment processing and merchant services provider. In this capacity, he helps small and medium-sized businesses streamline their payment processing, reduce costs, and improve customer experience. Eric's deep understanding of the payment industry and his focus on client success have been key factors in his ability to drive meaningful growth for CardConnect FL's client base.
Career Progression
Prior to his current roles, Eric was the CEO and Project Manager at Sapientia LLC, a consulting firm he founded to provide strategic advisory services to small businesses. In this capacity, he assisted clients in developing and implementing comprehensive business plans, identifying growth opportunities, and optimizing operational efficiency. Eric's entrepreneurial experience and problem-solving skills have been invaluable in his work with Sapientia's clients.
Earlier in his career, Eric was the owner of Do it 2 Win Fitness, a successful small business that he operated for over 17 years. During this time, he honed his skills in business management, customer service, and strategic planning, which have since translated to his work in the digital marketing and financial services sectors.
Academic Background
Eric holds a Bachelor's degree in Business Administration from the University of California, Los Angeles (UCLA), where he specialized in entrepreneurship and small business management.
Areas of Expertise
- Digital marketing strategy and implementation
- Search engine optimization (SEO) and pay-per-click (PPC) advertising
- Small business consulting and advisory services
- Business financing and credit management
- Payment processing and merchant services
- Entrepreneurship and small business operations
Professional Impact
Throughout his career, Eric has demonstrated a proven track record of driving measurable results for his clients. At Do it 2 Win Solutions, he has consistently delivered significant ROI improvements for his clients' digital marketing campaigns, with some achieving as much as a 40% increase in lead generation and a 30% reduction in customer acquisition costs. At Business Credit Pro, Eric has helped numerous small businesses secure the financing they need to expand and thrive, with several clients reporting a 50% increase in available credit lines. As a partner at CardConnect FL, Eric has played a pivotal role in streamlining payment processing and reducing operational costs for his clients, contributing to the company's sustained growth and industry recognition.
Conclusion
With his diverse experience, deep industry expertise, and proven track record of success, Eric Shepard is a valuable asset to any organization seeking to maximize the impact of their digital marketing efforts, optimize their business finances, or enhance their payment processing capabilities. His commitment to delivering exceptional results and his ability to tailor solutions to the unique needs of his clients make him a sought-after professional in the dynamic and highly competitive business landscape.
