Eric Workman
Executive Vice President / Chief Marketing Officer (CMO)
Laie, Hawaii, United States
Professional Overview
Eric Workman is a seasoned marketing executive with over 20 years of experience in driving global brand strategy and marketing excellence for leading consumer-facing organizations. As the Executive Vice President and Chief Marketing Officer (CMO) at the Polynesian Cultural Center, he is responsible for shaping the organization's marketing vision, optimizing the customer experience, and spearheading innovative digital and omnichannel initiatives to elevate the brand's presence and reach.
Experience Summary
Current Role
As the Executive Vice President and CMO at the Polynesian Cultural Center, Eric oversees all aspects of the organization's marketing, including brand management, digital marketing, advertising, content creation, and strategic partnerships. Under his leadership, the center has significantly enhanced its digital footprint, implemented data-driven customer segmentation strategies, and launched successful campaigns that have driven a 25% increase in annual visitor attendance.
Career Progression
Prior to his current role, Eric served as the Global Corporate Marketing Excellence Leader at Dow Chemical, where he led the development and implementation of best-in-class marketing practices across the organization's diverse business units. He also held various strategic marketing roles at Dow, including Associate Director of Global Strategic Marketing for the Home & Personal Care and Fabric & Surface Care divisions, and Global Strategic Development Manager, where he was instrumental in driving the company's international expansion and new product introductions.
Earlier in his career, Eric was the Director of Retail Sales and Marketing at the Polynesian Cultural Center, and the Owner and Founder of The World Market, Inc., a successful consumer goods import and distribution company.
Academic Background
Eric holds an MBA from the Marriott School of Business at Brigham Young University, where he specialized in marketing and strategic management.
Areas of Expertise
- Strategic brand management and positioning
- Omnichannel marketing and digital transformation
- Customer experience optimization and data-driven marketing
- Global marketing strategy and execution
- Cross-functional leadership and team development
Professional Impact
Under Eric's leadership, the Polynesian Cultural Center has emerged as a premier destination for cultural tourism, with a growing global following. He has spearheaded the development of innovative digital initiatives, including a mobile app, virtual tours, and interactive content, that have significantly enhanced the visitor experience and driven a 30% increase in online ticket sales.
Eric is also actively involved in industry organizations, serving as a board member for the Hawaii Tourism Association and as a mentor for aspiring marketing professionals.
Conclusion
With his extensive experience in global marketing, strong leadership qualities, and a deep understanding of consumer behavior, Eric Workman is poised to continue driving the Polynesian Cultural Center's growth and impact as a leading cultural institution and tourism destination.
