Erica Dias

VP Communications & Strategic Marketing Operations

Professional Overview
Erica Dias is an accomplished marketing and communications executive with over 15 years of experience driving strategic initiatives and delivering impactful results for leading financial institutions. As the Vice President of Communications & Strategic Marketing Operations at SchoolsFirst Federal Credit Union, she oversees the development and execution of integrated marketing campaigns, brand management, and stakeholder engagement initiatives. Erica's deep industry expertise and innovative problem-solving skills make her a valued leader in the credit union sector.

Experience Summary

Current Role
As the VP of Communications & Strategic Marketing Operations at SchoolsFirst Federal Credit Union, Erica is responsible for developing and implementing the credit union's strategic marketing and communications plans. She leads a team of marketing professionals in the creation and delivery of engaging content, digital campaigns, and community outreach programs that drive brand awareness, member acquisition, and loyalty. Under Erica's leadership, the credit union has successfully launched several award-winning initiatives that have enhanced its market position and improved member engagement.

Career Progression
Prior to her current role, Erica held senior marketing and communications positions at prominent financial institutions, including Redwood Credit Union, where she served as the SVP of Marketing & Communications, and SAFE Credit Union, where she was the VP of Marketing, Communications & Community Banking. In these roles, she spearheaded the development of integrated marketing strategies, brand identity initiatives, and community engagement programs that contributed to significant growth and member satisfaction.

Erica's professional journey also includes entrepreneurial experience as the founder and owner of Time4 Marketing & Advertising, a boutique agency focused on delivering innovative marketing solutions to small and medium-sized businesses. This experience has further honed her ability to think strategically, adapt to changing market conditions, and provide tailored solutions to meet the unique needs of diverse clients.

Academic Background
Erica holds a Bachelor of Arts degree in Communications from the University of California, Davis, where she graduated cum laude. She has also completed an Executive Education program in Strategic Marketing Management at the Stanford Graduate School of Business, further strengthening her expertise in data-driven decision-making and customer-centric marketing approaches.

Areas of Expertise

• Strategic marketing and communications planning

• Brand management and identity development

• Digital marketing and social media strategy

• Data analysis and performance optimization

• Stakeholder engagement and community relations

• Project management and team leadership

Professional Impact
During her tenure at SchoolsFirst Federal Credit Union, Erica has spearheaded several high-impact initiatives, including the development of a comprehensive digital marketing strategy that has resulted in a 20% increase in online account openings and a 15% improvement in member engagement. She has also led the credit union's rebranding effort, which has strengthened its position as a trusted financial partner in the local community and contributed to a 12% growth in membership.

Erica's leadership and industry contributions extend beyond her primary role. She is an Adjunct Professor at William Jessup University, where she shares her expertise with aspiring marketing professionals, and she remains actively involved in industry organizations, such as the Credit Union National Association (CUNA) and the California and Nevada Credit Union Leagues.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Erica Dias is a respected leader in the credit union industry. Her ability to develop and execute innovative marketing and communications strategies, coupled with her commitment to driving measurable results, makes her a valuable asset to SchoolsFirst Federal Credit Union and the broader financial services sector.