Erica Gazquez Navarro
SEM & Affiliate Marketing Manager
Professional Overview
Erica Gazquez Navarro is an experienced digital marketing professional with a strong background in SEM, affiliate marketing, and SEO. As the SEM & Affiliate Marketing Manager at Naturitas, she is responsible for driving online visibility, customer acquisition, and revenue growth through strategic search engine marketing and affiliate partnerships.
Experience Summary
Current Role
Erica currently serves as the SEM & Affiliate Marketing Manager at Naturitas, a leading online retailer in Spain. In this role, she is responsible for developing and executing comprehensive SEM and affiliate marketing strategies to enhance the company's online presence, drive qualified traffic, and increase sales. Erica's expertise in campaign optimization, data analysis, and performance tracking has enabled her to deliver impactful results for the business.
Career Progression
Prior to her current role, Erica held various positions in the digital marketing industry, including Digital Marketing Manager at PROECO QUIMICAS SL, SEO Manager and SEM Manager at RACC, and roles at MULTIPLO Pure Web Agency and Bigseo Marketing, SLU. Throughout her career, Erica has demonstrated a proven track record of success in implementing effective SEM strategies, improving organic search visibility, and leveraging affiliate partnerships to drive revenue growth.
Academic Background
Erica holds a Bachelor's degree in Business Administration and Management from the University of Barcelona, where she specialized in Digital Marketing and e-Commerce.
Areas of Expertise
- Search Engine Marketing (SEM)
- Affiliate Marketing
- Search Engine Optimization (SEO)
- Digital Campaign Management
- Data Analytics and Performance Tracking
- Paid Media Strategy and Optimization
- Affiliate Program Management
- Cross-functional Collaboration and Team Leadership
Professional Impact
Throughout her career, Erica has demonstrated a consistent ability to drive measurable results for her employers. As the SEM & Affiliate Marketing Manager at Naturitas, she has successfully:
- Increased the company's search engine visibility and organic traffic by 25% year-over-year through effective SEO and SEM strategies.
- Expanded the affiliate marketing program, leading to a 30% increase in revenue contribution from affiliate channels.
- Optimized paid search campaigns, resulting in a 20% reduction in cost-per-acquisition and a 15% improvement in return on advertising spend.
- Collaborated with cross-functional teams to deliver integrated digital marketing solutions that aligned with the company's overall business objectives.
Conclusion
Erica Gazquez Navarro is a versatile digital marketing professional with a proven track record of driving impactful results through her expertise in SEM, affiliate marketing, and SEO. Her analytical mindset, data-driven approach, and ability to adapt to changing market conditions make her a valuable asset to the organizations she serves. Erica is committed to continuously improving her skills and exploring innovative strategies to help her clients and employers achieve their digital marketing goals.
