Erica Goldman
VP Event Marketing
Professional Overview
Erica Goldman is an accomplished event marketing executive with over a decade of experience driving impactful brand experiences and generating tangible business results. As the VP of Event Marketing at NBC Universal, she leverages her deep expertise in event strategy, sponsorship management, and experiential marketing to elevate the company's portfolio of high-profile events and activations.
Experience Summary
Current Role
In her role as VP of Event Marketing at NBC Universal, Erica is responsible for leading the strategic development and execution of the company's marquee events, including the annual NBC Upfront presentation, the Golden Globes, and the Primetime Emmy Awards. She oversees a team of event specialists and collaborates closely with cross-functional partners to create innovative, audience-engaging experiences that amplify NBC Universal's brand presence and drive measurable returns.
Under Erica's leadership, the NBC Upfront event has consistently achieved record-breaking attendance and media coverage, solidifying its reputation as a must-attend industry showcase. Additionally, her strategic sponsorship initiatives have secured high-profile partnerships that have generated significant incremental revenue for the organization.
Career Progression
Prior to her current role, Erica served as the Director of Event Marketing at Comcast, where she played a pivotal role in the successful launch and growth of the company's annual technology conference. She also held event management positions at leading media and entertainment companies, including ABC and Time Warner, where she honed her skills in event production, brand activation, and stakeholder engagement.
Academic Background
Erica holds a Bachelor of Arts degree in Marketing from the University of Illinois at Chicago, where she graduated cum laude and was recognized for her exceptional academic performance.
Areas of Expertise
- Event strategy and execution
- Sponsorship management and activation
- Experiential marketing and brand activation
- Cross-functional collaboration and stakeholder management
- Data-driven event performance evaluation and optimization
Professional Impact
Erica's exceptional event marketing expertise and innovative approach have earned her industry recognition, including being named one of "25 Eventprofs to Watch" by Event Marketer magazine. She is a frequent speaker at industry conferences and has been featured in publications such as Adweek and Event Tech Live for her insights on the evolving landscape of event marketing.
Conclusion
With her strong track record of delivering impactful, award-winning events and her unwavering commitment to driving business growth, Erica Goldman is a highly valuable asset to NBC Universal. Her strategic vision, exceptional execution, and ability to forge meaningful connections with audiences make her a true leader in the event marketing field.
