Professional Summary
Professional Overview
Erica Lee is a seasoned Senior Merchandiser with over 15 years of experience in the apparel and outdoor industries. Her expertise spans fabric development, material sourcing, and category management, with a strong focus on driving product innovation and optimizing supply chain efficiencies.
Experience Summary
Current Role
As the Senior Merchandiser at J.Crew, Erica is responsible for overseeing the development and execution of merchandising strategies for the brand's apparel collections. In this role, she leads cross-functional teams to identify emerging trends, curate product assortments, and ensure timely delivery of high-quality merchandise that aligns with the company's brand identity and customer preferences. Erica's strategic insights and collaborative approach have contributed to significant improvements in sell-through rates and customer satisfaction.
Career Progression
Prior to her current role, Erica held various merchandising and material development positions at leading lifestyle and outdoor apparel brands, including Fenix Outdoor, Royal Robbins, and VF Asia Ltd. Throughout her career, she has demonstrated a strong ability to analyze market data, optimize inventory management, and foster supplier relationships to drive business growth and operational excellence.
Academic Background
Erica holds a Bachelor's degree in Textile Design from the Hong Kong Polytechnic University, where she graduated with distinction. Her specialized training in textile engineering and product development has equipped her with a deep understanding of material properties, production techniques, and industry trends.
Areas of Expertise
- Fabric and material sourcing and development
- Category management and product assortment planning
- Supply chain optimization and inventory management
- Cross-functional collaboration and team leadership
- Data-driven decision making and performance analysis
Professional Impact
Erica's contributions have been recognized throughout her career. At Fenix Outdoor, she spearheaded the development of a sustainable outerwear collection that was awarded the Outdoor Industry Association's Sustainability Award. During her tenure at Royal Robbins, Erica successfully launched a line of performance-based travel apparel that expanded the brand's customer base and drove a 15% increase in revenue.
Conclusion
With her extensive industry experience, technical expertise, and strategic acumen, Erica is well-positioned to continue driving innovation and operational excellence in the apparel industry. Her ability to translate market insights into actionable merchandising strategies and foster collaborative partnerships make her a valuable asset to leading brands focused on delivering exceptional customer experiences.
