Erica Romohr

Director of Data and Business Intelligence

Professional Overview
Erica Romohr is an accomplished data and business intelligence executive with over 15 years of experience driving strategic insights and operational improvements for a leading retail organization. As the Director of Data and Business Intelligence at Oriental Trading Company, a Berkshire Hathaway Company, she oversees the development and implementation of advanced data analytics solutions to support the company's growth and decision-making processes.

Experience Summary

Current Role
In her current role as Director of Data and Business Intelligence, Erica is responsible for leading a team of data analysts and engineers to deliver actionable business intelligence that informs strategic decisions across the organization. She has implemented data-driven initiatives that have resulted in increased operational efficiency, enhanced customer experiences, and significant revenue growth for the company.

Career Progression
Erica's career path at Oriental Trading Company has been marked by progressive growth and increasing responsibility. She started as a Marketing Analyst in 2005 and quickly rose through the ranks, taking on roles with greater strategic impact, including Senior Marketing Analyst, Senior Business Intelligence Analyst, Business Intelligence Manager, and Senior Manager of Business Intelligence. Her deep understanding of the business and proven track record of delivering impactful data-driven solutions led to her current appointment as the Director of Data and Business Intelligence.

Academic Background
Erica holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Nebraska-Lincoln. She is also a certified Tableau Desktop Specialist, demonstrating her commitment to staying up-to-date with the latest data visualization and analytics tools.

Areas of Expertise

• Data-driven decision making

• Business intelligence and analytics

• Data visualization and reporting

• Strategic planning and execution

• Cross-functional collaboration

• Team leadership and mentorship

Professional Impact
Under Erica's leadership, the data and business intelligence team has become a strategic partner in driving the company's growth initiatives. She has spearheaded the implementation of a centralized data platform that has enabled enhanced data-driven decision-making, improved operational efficiency, and increased customer satisfaction. Additionally, Erica has been recognized for her contributions to the industry, having been invited to speak at several data and analytics conferences.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Erica Romohr is a valuable asset to Oriental Trading Company. As the Director of Data and Business Intelligence, she continues to leverage her expertise in data analytics and business intelligence to support the company's growth and competitive positioning in the retail industry.