Erica Sieni
Vice President of Brand Marketing, Tarte Cosmetics
Professional Overview
Erica Sieni is an accomplished marketing executive with over a decade of experience driving brand strategy and growth within the cosmetics industry. As the Vice President of Brand Marketing at Tarte Cosmetics, she is responsible for spearheading the brand's marketing initiatives, overseeing a team of talented professionals, and positioning Tarte as a leading force in the competitive beauty market.
Experience Summary
Current Role
As the Vice President of Brand Marketing at Tarte Cosmetics, Erica is responsible for crafting and executing the brand's comprehensive marketing strategy. She leads a team of marketing specialists in developing and implementing innovative campaigns that effectively communicate Tarte's unique product offerings and brand identity to a diverse consumer base. Under her guidance, Tarte has consistently achieved year-over-year growth, solidifying its position as a premier cosmetics brand.
Career Progression
Erica's career trajectory has been marked by steady progression and a demonstrated ability to drive measurable results. Prior to her current role, she served as the Executive Director, Brand Marketing at Tarte, where she played a pivotal role in revitalizing the brand's marketing approach and expanding its reach. Earlier in her career, Erica held various marketing positions at Revlon Inc., culminating in her role as Senior Global Brand Manager for the Almay brand, where she spearheaded successful product launches and brand awareness initiatives.
Academic Background
Erica holds a Bachelor's degree in Marketing and Public Relations from Quinnipiac University, where she honed her strategic thinking and communication skills, laying the foundation for her successful career in the cosmetics industry.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign management
- Digital and social media marketing
- Consumer insights and market analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Erica has consistently demonstrated her ability to drive measurable results. During her tenure as Executive Director, Brand Marketing at Tarte, she led the development and implementation of a highly successful influencer marketing campaign that contributed to a 25% increase in brand awareness and a 20% boost in sales. Additionally, she spearheaded the launch of Tarte's first-ever sustainability-focused product line, which was widely acclaimed by both consumers and industry peers.
Conclusion
Erica Sieni's extensive experience, strategic mindset, and proven track record of success make her a valuable asset to Tarte Cosmetics. As the Vice President of Brand Marketing, she is poised to continue driving the brand's growth and cementing its position as a leader in the highly competitive cosmetics industry.
