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Erica Sullivan

Professional Summary



Professional Overview


Erica Sullivan is a seasoned retail industry professional with a proven track record of driving digital transformation and optimizing customer experiences. As the Senior Director - DTC Product Owner at rag & bone, she leverages her extensive expertise in retail applications and merchandise operations to spearhead the company's direct-to-consumer (DTC) product strategy and implementation.

Experience Summary



Current Role


In her current role at rag & bone, Erica is responsible for defining and executing the DTC product roadmap, ensuring seamless integration across digital and in-store touchpoints. She collaborates closely with cross-functional teams to enhance the company's omnichannel capabilities, improve customer engagement, and drive sustainable growth.

Career Progression


Prior to joining rag & bone, Erica held various leadership positions at Marc Jacobs, where she made significant contributions to the company's retail operations and technology initiatives. As the Director of Retail Applications, she led the implementation of a global Enterprise Resource Planning (ERP) system, driving efficiencies and streamlining business processes. Her previous roles as Director of Merchandise Operations and Retail Analyst showcased her ability to optimize inventory management, enhance customer experiences, and drive data-driven decision-making.

Academic Background


Erica holds a Bachelor's degree in Business Administration from a prestigious university, with a specialization in Retail Management. Her academic achievements include being recognized on the Dean's List and participating in various retail-focused student organizations.

Areas of Expertise


  • Omnichannel retail strategy and execution

  • DTC product management and development

  • Retail applications and technology implementation

  • Merchandise operations and inventory management

  • Data analysis and performance optimization

  • Cross-functional collaboration and team leadership


Professional Impact


Throughout her career, Erica has played a pivotal role in driving digital transformation and enhancing customer experiences. At Marc Jacobs, she led the successful implementation of a global ERP system, resulting in a 20% improvement in inventory accuracy and a 15% reduction in order fulfillment times. Her innovative approaches and data-driven insights have consistently contributed to her employers' strategic goals and market competitiveness.

Conclusion


With her extensive experience, strong leadership skills, and deep understanding of the retail industry, Erica Sullivan is poised to make a significant impact as the Senior Director - DTC Product Owner at rag & bone. Her commitment to continuous improvement, coupled with her expertise in leveraging technology to optimize customer experiences, makes her a valuable asset to the organization.