Erick Matamoros
Trade Marketing Senior Specialist
Erick Matamoros is a seasoned trade marketing professional with over 5 years of experience driving sales and brand growth strategies across the consumer goods industry. In his current role as Trade Marketing Senior Specialist at Kenvue, he is responsible for developing and executing innovative trade marketing programs that optimize product visibility, distributor partnerships, and end-consumer engagement.
Professional Overview
Erick's expertise spans the full trade marketing lifecycle, including channel analysis, promotional campaign management, trade negotiations, and performance tracking. He has a proven track record of collaborating cross-functionally to align marketing, sales, and operations teams in the pursuit of mutual goals. Erick is adept at leveraging data-driven insights to inform strategic decision-making and deliver measurable business impact.
Experience Summary
Current Role
As Trade Marketing Senior Specialist at Kenvue, Erick oversees the development and implementation of comprehensive trade marketing strategies for the company's portfolio of health and wellness brands. He works closely with national and regional retail partners to secure prime in-store placements, negotiate favorable trade terms, and launch targeted promotional campaigns. Erick has played a pivotal role in driving a 12% year-over-year increase in product sales within key retail accounts.
Career Progression
Prior to joining Kenvue, Erick held trade marketing roles of increasing responsibility at leading consumer goods companies. As Trade Marketing Coordinator at Pronaca, he spearheaded the revitalization of the company's trade marketing function, implementing data-driven processes that improved promotional effectiveness and strengthened distributor relationships. Earlier in his career, Erick served as a Trade Marketing Analyst at Softys, where he provided analytical support for the company's category management initiatives and go-to-market strategies.
Academic Background
Erick holds a Bachelor of Business Administration degree from the University of Guayaquil, with a concentration in Marketing. During his studies, he achieved Dean's List recognition for academic excellence and participated in various student leadership organizations.
Areas of Expertise
- Trade marketing strategy and execution
- Channel management and distributor relations
- Promotional campaign design and optimization
- Data analysis and performance reporting
- Cross-functional collaboration and project management
Professional Impact
Throughout his career, Erick has consistently demonstrated a passion for driving innovation and delivering measurable business results. He played a key role in the successful launch of a new product line at Pronaca, which contributed to a 17% increase in market share within the first year. Erick has also been recognized for his contributions to industry-leading trade marketing practices, having been invited to speak at several professional conferences and events.
Conclusion
Erick Matamoros is a dynamic trade marketing leader with a proven track record of driving sales growth, strengthening distributor partnerships, and optimizing marketing investments. With his deep industry expertise, analytical capabilities, and collaborative approach, Erick is well-positioned to continue making a significant impact within the consumer goods sector.
