Professional Summary
Professional Overview
Erick Rojas is a seasoned Sr. Digital Designer with over a decade of experience in the fashion and retail industries. He specializes in creating visually compelling digital content and experiences that drive engagement and strengthen brand identity. Erick's expertise spans across various platforms, including e-commerce, social media, and marketing campaigns.
Experience Summary
Current Role
As the Sr. Digital Designer at J.Crew, Erick is responsible for leading the design of the brand's digital assets, including website layouts, email marketing templates, and social media content. He collaborates closely with cross-functional teams to develop innovative solutions that enhance the customer experience and drive conversions. Erick's keen eye for detail, combined with his strong understanding of digital trends and best practices, has enabled him to consistently deliver high-impact designs that have contributed to J.Crew's digital success.
Career Progression
Erick's professional journey includes roles at leading fashion and retail companies, where he has consistently demonstrated his ability to thrive in fast-paced, dynamic environments. Prior to his current role, he served as a Digital Designer at Finish Line, where he played a pivotal role in revamping the brand's digital presence, resulting in a significant increase in online engagement and sales. Erick's experience also includes positions as a Senior Graphic Designer at Bumble and bumble, Senior Digital Designer at Tory Burch and vineyard vines, and various freelance Art Director roles at agencies such as OLIVER, Viacom, and Jack Morton Worldwide.
Academic Background
Erick holds a Bachelor of Fine Arts in Graphic Design from the Pratt Institute, where he developed a strong foundation in visual communication and design principles.
Areas of Expertise
- Digital design and creative direction
- E-commerce website design and optimization
- Social media content creation and strategy
- Email marketing asset design
- Brand identity development and implementation
- Collaboration with cross-functional teams
- Proficiency in Adobe Creative Suite and Figma
Professional Impact
Throughout his career, Erick has consistently demonstrated his ability to translate complex business objectives into visually striking and user-centric digital solutions. His designs have played a crucial role in driving increased website traffic, higher conversion rates, and enhanced brand recognition for the companies he has served. Erick's innovative approach and dedication to his craft have earned him recognition within the industry, making him a valuable asset to any organization.
Conclusion
With his extensive experience, exceptional design skills, and passion for creating impactful digital experiences, Erick Rojas is poised to continue making significant contributions to the fashion and retail industries. He is committed to staying at the forefront of digital design trends and leveraging his expertise to help leading brands achieve their strategic goals.
