Ericka Mendoza

Marketing Automation Specialist | Metro Manila, Philippines

Professional Overview

Ericka Mendoza is an accomplished Marketing Automation Specialist with a strong track record of driving digital marketing success for leading organizations. With expertise in marketing automation, campaign management, and data-driven optimization, she has consistently delivered impactful results that have contributed to the growth and success of her employers.

Experience Summary

Current Role

As a Marketing Automation Specialist at RingCentral, Ericka is responsible for designing and implementing end-to-end marketing automation strategies to enhance lead generation, nurturing, and conversion. She leverages her deep understanding of marketing automation tools and best practices to automate campaigns, personalize customer experiences, and analyze performance metrics to drive continuous improvement.

Career Progression

Prior to her current role, Ericka served as a Senior Marketing Automation Specialist at RingCentral, where she played a pivotal role in optimizing the company's marketing automation workflows and spearheading the implementation of advanced segmentation and personalization initiatives. She has also held positions as a Marketing Automation Specialist at RingCentral and an Associate Business Operations Analyst at Avid, demonstrating her ability to thrive in diverse marketing and operational roles.

Throughout her career, Ericka has consistently displayed a keen eye for detail, a data-driven mindset, and a passion for leveraging technology to enhance marketing effectiveness. Her contributions have been instrumental in driving customer engagement, conversion rates, and overall marketing performance for the organizations she has served.

Academic Background

Ericka holds a Bachelor's degree in Marketing Management from the University of Santo Tomas, where she graduated with distinction and honed her skills in strategic marketing, data analysis, and project management.

Areas of Expertise

• Marketing automation and campaign management

• Lead generation and lead nurturing strategies

• Marketing data analysis and performance optimization

• Omnichannel customer experience design

• Stakeholder collaboration and cross-functional alignment

Professional Impact

Throughout her career, Ericka has spearheaded numerous successful marketing automation initiatives that have delivered measurable impact. At RingCentral, she led the implementation of advanced segmentation and personalization strategies, resulting in a 25% increase in email open rates and a 15% uplift in lead conversion rates. Her data-driven approach and continuous optimization efforts have consistently contributed to the company's digital marketing success.

Conclusion

With her extensive experience, technical expertise, and proven track record of driving marketing automation excellence, Ericka Mendoza is a valuable asset to any organization seeking to harness the power of marketing technology to achieve their growth and customer engagement objectives.