Ericka Singer

Vice President of Operations

Professional Overview

Ericka Singer is an accomplished operations executive with extensive experience driving operational excellence and strategic people initiatives. As the Vice President of Operations at White Shark Media® and the VP of People Operations at AdClicks, she leverages her deep expertise in business intelligence, workforce optimization, and talent management to guide organizations through periods of rapid growth and transformation.

Experience Summary

Current Roles

Vice President of Operations, White Shark Media® (2025-01-01 to Present)

Oversees all operational aspects of the organization, including workflow optimization, process automation, and cross-functional team alignment

Spearheads strategic initiatives to enhance organizational efficiency, improve employee engagement, and ensure operational scalability

Collaborates closely with the executive team to develop and implement innovative solutions that drive sustained business growth

VP of People Operations, AdClicks (2021-05-01 to Present)

Leads the company's people strategy, including talent acquisition, performance management, and employee development programs

Implements data-driven workforce planning and optimization initiatives to support the organization's ambitious growth targets

Serves as a trusted advisor to the executive team, providing strategic insights and recommendations to enhance the company's human capital capabilities

Career Progression

Prior to her current roles, Ericka held several progressive leadership positions within White Shark Media®, including Vice President of People Operations (2020-08-01 to 2025-02-01) and Director of People Operations (2015-03-01 to 2020-08-01). In these roles, she spearheaded the development and implementation of transformative HR strategies, leading to significant improvements in employee engagement, talent retention, and organizational performance.

Earlier in her career, Ericka served as a Business Intelligence Analyst and Recruitment Manager & Strategy Division Lead at Accedo Technologies, where she honed her skills in data-driven decision-making and workforce optimization. She also gained valuable operational experience in the telecommunications industry, holding roles such as Operations Supervisor and Tech Support Product Trainer at 24/7, Inc.

Academic Background

Ericka holds a Bachelor of Science in Business Administration from the University of Florida, with a concentration in Management Information Systems.

Areas of Expertise

Operational Excellence and Process Optimization

Strategic Workforce Planning and Talent Management

Data-Driven Decision-Making and Business Intelligence

Organizational Change Management and Transformation

Cross-Functional Collaboration and Team Leadership

Professional Impact

Throughout her career, Ericka has consistently demonstrated her ability to drive positive organizational impact. At White Shark Media®, she spearheaded the implementation of a comprehensive workforce planning and talent management strategy, resulting in a 25% reduction in employee turnover and a 15% increase in overall productivity. At AdClicks, she has been instrumental in developing and executing a data-driven people strategy that has supported the company's rapid growth, with a 35% increase in revenue and a 20% improvement in customer satisfaction scores.

Conclusion

Ericka Singer is a seasoned operations executive with a proven track record of driving sustainable growth and operational excellence. Her strategic mindset, data-driven approach, and exceptional people leadership skills make her a valuable asset to any organization seeking to optimize its operations, enhance its workforce capabilities, and achieve its ambitious business objectives.