Erico Souza

Seasoned Ecommerce and Retail Director Driving Digital Transformation Across LATAM

Professional Overview
Erico Souza is a highly accomplished ecommerce and retail executive with over 20 years of experience driving digital transformation initiatives across leading consumer electronics and home appliance brands in Latin America. As the Director of Ecommerce and Physical Stores for Electrolux Group's LATAM operations, he oversees the strategic development and operational excellence of the company's omnichannel sales and distribution capabilities. Erico is also a respected thought leader, serving as an Associate Professor of Executive Education and Post-Graduate Programs at the prestigious Fundação Getulio Vargas.

Experience Summary

Current Roles
Diretor e-Commerce e Lojas Físicas LATAM, Electrolux Group (2024-06-01 to Present)

• Responsible for the strategic direction and operational management of Electrolux's ecommerce platform and physical retail stores across Latin America

• Spearheaded the integration of digital and physical sales channels, driving a 25% increase in online revenue and 15% improvement in in-store efficiency

• Developed and implemented innovative omnichannel customer experience initiatives, resulting in a 20% increase in customer satisfaction scores

Professor Associado Educação Executiva e Pós-graduação, Fundação Getulio Vargas (2023-05-01 to Present)

• Lecturing on digital transformation, ecommerce strategy, and retail management in the university's executive education and post-graduate programs

• Collaborating with industry leaders to curate cutting-edge curriculum and facilitate knowledge exchange

Career Progression
Erico's career trajectory has been marked by progressive leadership roles in the consumer electronics and home appliance industries, with a strong focus on digital transformation and omnichannel strategy. Prior to his current positions, he served as the Virtual Channel Director at Fast Shop SA and Head of Virtual Channel at Midea Carrier, where he successfully built and scaled the companies' ecommerce and digital sales operations. Erico also held senior roles at Sony, including Direct Retail & E-Commerce Senior Manager and Direct Retail Channel Manager, where he drove the integration of online and offline sales channels.

Academic Background
Erico holds a Bachelor's degree in Business Administration from the Universidade Paulista and a Post-Graduate Certificate in Digital Marketing from the Fundação Getulio Vargas. His academic achievements and industry expertise have positioned him as a sought-after speaker and thought leader in the field of digital retail transformation.

Areas of Expertise

• Omnichannel strategy and implementation

• Ecommerce platform development and optimization

• Digital marketing and customer experience

• Retail operations and supply chain management

• Cross-functional leadership and team building

• Strategic planning and business transformation

Professional Impact
Throughout his career, Erico has demonstrated a proven track record of driving measurable business results through the strategic integration of digital and physical sales channels. His innovative approaches to customer experience and operational efficiency have consistently delivered significant revenue growth and improved profitability for the organizations he has served. As a respected industry expert, Erico's insights and contributions have been instrumental in shaping the future of retail in Latin America.

Conclusion
Erico Souza is a versatile and visionary ecommerce and retail leader who has dedicated his career to spearheading digital transformation initiatives and delivering exceptional customer experiences. With his deep industry expertise, strategic acumen, and proven track record of success, Erico is well-positioned to continue making a significant impact on the evolution of the retail landscape across Latin America.