Professional Overview
Ericson Dalusong is the founder and GTM Engineer at Lead Assassin, a growth agency specializing in AI-powered outbound sales and lead generation systems. Lead Assassin is recognized as the first Certified Clay Agency based in the Philippines, focusing on leveraging AI-driven tools like Clay.com and Instantly.ai to build highly effective sales pipelines and automate outreach workflows for Go-To-Market (GTM) teams.
Role and Expertise
- Founder | GTM Engineer at Lead Assassin
- Certified expert and partner in Clay.com and Instantly.ai, platforms specializing in workflow automation and cold email outreach.
- Specializes in designing and implementing AI-driven outbound sales systems tailored to scalable lead generation and pipeline acceleration.
- Proven track record in lead prioritization and pipeline development through customized automation strategies.
Achievements and Impact
- Led campaigns generating $308K in pipeline opportunities for clients through targeted, AI-enhanced cold outreach methods.
- Developed and trained internal teams to successfully gain certification from Clay.com, underscoring deep technical competence and leadership in workflow automation.
- Publicly shared case studies detailing high-impact results, including $40K-worth of pipeline generated through combined cold email and LinkedIn DM strategies.
- Recognized within industry circles as a growth expert specifically adept at connecting businesses with ideal clients via automation.
Public Presence and Thought Leadership
- Maintains an active LinkedIn profile (https://www.linkedin.com/in/ericson-dalusong-881aab26/) where he regularly posts insights on lead generation, automation, and sales growth strategies.
- Engages with the GTM and growth marketing community via posts illustrating methodologies for lead prioritization and scaling outbound systems.
- Featured in expert directories on Instantly.ai and Clay.com, illustrating recognized industry authority.
- Contributor to the Dealfront blog, providing tutorials and thought leadership on GTM automation and Clay workflows.
Educational Background
- Attended the Asian Institute of Computer Studies.
- Noted to have not completed a traditional 4-year course, highlighting a non-conventional educational path leveraged successfully toward entrepreneurial and technical achievements.
Technical and Sectoral Focus
- Expert in sales automation platforms with emphasis on CRM and cold outreach optimization.
- Utilizes Clay.com workflows for data enrichment and lead management.
- Employs Instantly.ai for cold email outreach and campaign automation.
- Focus on B2B lead generation and pipeline acceleration, helping companies build consistent and predictable outbound pipelines.
Contact and Company Information
- Primary email contact: Ericson@leadassassin.com
- Company website: https://leadassassin.com/
- Lead Assassin is based in Metro Manila, Philippines.
- The agency operates with a growth-oriented mindset specializing in GTM engineering and AI-powered sales enablement.
This profile indicates that Ericson Dalusong brings a sophisticated blend of entrepreneurial leadership, technical expertise in AI automation tools for sales, and a strong results-driven approach evidenced by multi-hundred-thousand-dollar pipeline generation for clients. His unconventional academic background combined with certified expertise in cutting-edge sales automation platforms presents a compelling profile of a self-made sales technologist and growth architect within the Southeast Asian tech sales landscape.
