Erik Hooijer

Digital Marketing Strategist

Rhenen, Utrecht, Netherlands

Professional Overview

Erik Hooijer is a versatile Digital Marketing Strategist with a strong track record of driving growth and revenue optimization for businesses across various industries. Leveraging his expertise in digital marketing, growth hacking, and revenue operations, Erik excels at developing and implementing data-driven strategies that deliver measurable results.

Experience Summary

Current Roles

Digital Marketing Strategist at FitMarketing (2016-01-01 to Present)

Responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition for fitness-focused clients.

Specialized in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content creation.

Achieved an average 25% increase in website traffic and a 20% improvement in lead conversion rates for key clients.

Interim Marketing Manager at Meggson (2024-05-01 to Present)

Providing strategic marketing leadership and hands-on execution to support the company's growth initiatives during a period of transition.

Optimizing digital marketing channels, refining the brand message, and implementing effective customer engagement programs.

Spearheaded the launch of a successful email marketing campaign that resulted in a 15% increase in qualified leads.

Growth Marketing & RevOps at CostPerform (2023-05-01 to Present)

Collaborating cross-functionally to drive growth and revenue optimization through advanced analytics, process improvements, and technology integration.

Implementing robust revenue operations (RevOps) strategies to streamline marketing, sales, and customer success workflows.

Achieved a 12% uplift in marketing-qualified leads and a 10% reduction in customer churn through process optimization.

Career Progression

Marketing Manager at Assai Software (2022-05-01 to 2023-06-01)

Managed all marketing initiatives, including branding, content creation, lead generation, and event planning.

Spearheaded the development of a new company website that resulted in a 30% increase in website traffic and a 25% rise in demo requests.

Marketing Ops at Visionplanner (2021-06-01 to 2022-05-01)

Optimized marketing operations, data management, and marketing automation workflows to enhance efficiency and ROI.

Implemented a marketing automation platform that led to a 20% improvement in lead nurturing and a 15% increase in marketing-qualified leads.

Education

Master of Science in Marketing, Radboud University, Nijmegen (2018-2020)

Graduated with Distinction

Areas of Expertise

Digital Marketing Strategy

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

Social Media Marketing

Content Creation and Optimization

Marketing Automation

Revenue Operations (RevOps)

Data-Driven Decision Making

Cross-Functional Collaboration

Professional Impact

Delivered consistent year-over-year revenue growth and customer acquisition for FitMarketing clients through innovative digital marketing campaigns.

Recognized as a thought leader in the digital marketing industry, regularly contributing to industry publications and participating in industry events.

Committed to continuous learning and professional development, staying up-to-date with the latest digital marketing trends and technologies.

Conclusion

With a proven track record of driving digital marketing success and a passion for data-driven decision-making, Erik Hooijer is a valuable asset to any organization seeking to optimize its marketing efforts and achieve sustainable growth. His versatile skill set, cross-functional expertise, and results-oriented approach make him an ideal partner for businesses looking to thrive in the ever-evolving digital landscape.