Erik Joule

Seasoned General Management, Ecommerce, and Marketing Executive

Professional Overview

Erik Joule is a versatile and accomplished executive with extensive experience in general management, ecommerce, and marketing. He currently serves as an Advisor to the Chief Executive Officer at Crap Eyewear, providing strategic guidance and operational support to the leadership team. Additionally, he works as a Freelance General Management, Ecommerce and Marketing Executive, leveraging his diverse skill set to drive growth and profitability for a range of clients.

Experience Summary

Current Roles

Advisor To Chief Executive Officer, Crap Eyewear (2016-01-01 to Present)

• Provides strategic counsel and operational support to the Chief Executive Officer, contributing to the company's overall success and expansion

• Advises on key business decisions, including product development, marketing initiatives, and organizational structure

• Leverages deep industry expertise to identify and capitalize on emerging opportunities, helping to position Crap Eyewear as a market leader

General Management, Ecommerce and Marketing Executive, Freelance (2023-08-01 to Present)

• Offers tailored consulting services to clients across various industries, with a focus on ecommerce, marketing, and general management

• Collaborates with C-suite executives to develop and implement strategic plans that drive business growth and profitability

• Provides hands-on leadership in executing complex projects, optimizing operational efficiency, and enhancing customer experiences

Career Progression

President, 686 (2022-01-01 to 2023-08-01)

• Served as the top executive, responsible for leading the organization's overall strategic direction and day-to-day operations

• Spearheaded the company's digital transformation, modernizing the ecommerce platform and enhancing the customer experience

• Drove significant revenue growth and market share expansion through the implementation of innovative marketing strategies

Advisor, Mojo Vision Inc. (2021-05-01 to 2023-02-01)

• Provided strategic guidance and industry insights to the leadership team, contributing to the company's product development and go-to-market strategies

• Leveraged deep expertise in ecommerce and marketing to help position Mojo Vision as a leading player in the augmented reality (AR) technology space

E-commerce, CMO and GM Consultant, Various Clients (2015-08-01 to 2022-01-01)

• Served as a trusted advisor to a diverse portfolio of clients, including Split Nutrition, Inboard Technology, Taylor Stitch, Stinner Frameworks, and Parks Project

• Drove significant revenue growth, market share expansion, and operational efficiency improvements through the implementation of strategic initiatives

• Earned a reputation as a highly skilled problem-solver, adept at identifying and addressing complex business challenges

Academic Background

Erik holds a Bachelor of Science in Business Administration from the University of Southern California, with a concentration in Marketing.

Areas of Expertise

• General management and strategic planning

• Ecommerce optimization and digital transformation

• Integrated marketing strategies and campaign execution

• Financial analysis and business performance management

• Organizational leadership and team development

Professional Impact

• Spearheaded the successful digital transformation of 686, modernizing the ecommerce platform and enhancing the customer experience

• Served as a trusted advisor to a diverse portfolio of clients, driving significant revenue growth, market share expansion, and operational efficiency improvements

• Leveraged deep industry expertise to help position Mojo Vision as a leading player in the augmented reality (AR) technology space

Conclusion

With his extensive experience, proven track record of success, and diverse skill set, Erik Joule is a valuable asset for organizations seeking to drive growth, improve operational efficiency, and enhance their competitive positioning in the market. As he continues to push the boundaries of his expertise, Erik remains focused on delivering exceptional results for his clients and making a meaningful impact within the industries he serves.