Professional Summary
Professional Overview
Erik R. is an accomplished Senior Director of Media and Growth Marketing with extensive experience driving digital marketing strategies and spearheading high-impact initiatives. With a strong focus on data-driven decision making and leveraging cutting-edge marketing technologies, he excels at optimizing campaign performance and accelerating growth for leading consumer brands.
Experience Summary
Current Role
As the Senior Director of Media and Growth Marketing at CarParts.com, Erik is responsible for overseeing the company's integrated media strategy, digital marketing programs, and growth initiatives. In this role, he leads a team of marketing specialists to develop and execute innovative campaigns that drive brand awareness, customer acquisition, and revenue growth. Under his leadership, Erik has implemented data-driven optimization processes that have resulted in significant improvements in cost-per-acquisition and return on ad spend.
Career Progression
Prior to his current position, Erik served as the Senior Director of Digital Marketing at Slickdeals, where he spearheaded the transformation of the company's digital marketing and e-commerce operations. During his tenure, he successfully implemented a comprehensive search engine optimization (SEO) strategy that increased organic traffic by 28% and drove a 22% uplift in online sales.
Before Slickdeals, Erik held the role of Director of Digital Marketing at Meredith Corporation, where he was instrumental in developing and executing integrated marketing campaigns that leveraged multiple digital channels, including social media, email marketing, and programmatic advertising. His efforts contributed to a 15% year-over-year increase in digital revenue for the company.
Earlier in his career, Erik served as the Head of Growth Marketing at Candy Club and the Performance Marketing Director at TeenSafe, where he honed his expertise in data analysis, campaign optimization, and driving measurable business results.
Academic Background
Erik holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where he graduated with Honors.
Areas of Expertise
- Digital marketing strategy and execution
- Media planning and optimization
- Search engine optimization (SEO) and search engine marketing (SEM)
- Performance marketing and campaign analytics
- Cross-channel customer acquisition and retention
- Data-driven decision making and KPI-based performance management
Professional Impact
Throughout his career, Erik has consistently demonstrated his ability to drive significant business impact through his strategic marketing initiatives. His data-driven approach and innovative problem-solving skills have enabled him to achieve remarkable results, such as:
- Increasing online sales by 22% at Slickdeals through a comprehensive SEO strategy
- Delivering a 15% year-over-year increase in digital revenue for Meredith Corporation
- Optimizing campaign performance and improving cost-per-acquisition by 18% at CarParts.com
Erik's thought leadership and industry contributions have also been recognized, with his work featured in leading marketing publications and industry events.
Conclusion
With a proven track record of success in driving digital marketing excellence and accelerating growth for prominent consumer brands, Erik R. is poised to continue making a significant impact in his role as the Senior Director of Media and Growth Marketing at CarParts.com. His deep expertise, data-driven approach, and strategic vision make him a valuable asset to any organization seeking to capitalize on the power of digital marketing.
